I Tried a Customized Hair Coloring Kit That Promises Salon-Quality Results — Here’s My Experience

Before the pandemic, I often took matters into my own hands when it came to covering up my grays. Every couple of months, I would pop into a local store to grab a box of dark brown dye, usually whatever was on sale. I’d mix the chemicals, apply the dye to my stubborn silver strands, and then settle in with some ice cream, binge-watching reruns of my favorite shows until it was time to rinse out the color. Some months, I felt I had nailed the perfect shade; other times, I noticed subtle differences in hue that only I (and my hairdresser) could see. Despite the occasional mismatch, box dye was a cost-effective and convenient solution. For more complex treatments, like highlights, I would still visit the salon. But for covering grays? Who really cares?

Then I stumbled upon Color & Co, a personalized hair coloring kit that claims to deliver salon-quality results at home.

The Process

The process is straightforward: you begin with a virtual consultation with a stylist who evaluates your hair based on color history, texture, length, and volume. They ask about your goals—whether you want to touch up roots, lighten or darken your hair, or even try a bold new color. After gathering this information, you receive a customized kit that includes everything you need, along with clear, step-by-step instructions that are nearly foolproof. The kit also comes with high-quality gloves and a protective product to prevent skin staining.

After a complimentary consultation with my stylist, Jamie, I received a “Dark Natural Cool Brown” kit tailored to my hair. It included a darker, permanent dye for my roots, which is designed for better penetration, and a lighter, semi-permanent dye for the rest of my hair to add some dimension and shine. A few days later, my Color & Co box arrived in the mail. It was a relief to skip the trip to the store for supplies.

Before the Transformation

Here’s what my hair looked like before:

And here’s a close-up of the grays I was about to tackle (for the record, I have nothing against gray hair; I simply enjoy experimenting with colors and prefer the look of darker hair):

While my gray hair isn’t overly abundant, it is quite stubborn. It grows quickly and doesn’t absorb dye easily. I was eager to see how Color & Co’s formula compared to traditional box dyes (which can vary in effectiveness).

The Application

Following the instructions was straightforward, only slightly more involved than using regular box dye. I first applied the permanent dye to my roots and waited about 20 minutes before applying the semi-permanent dye to the rest of my hair. Thankfully, Jamie had considered my long hair when preparing my kit, so I didn’t have to worry about running out mid-application. After about 45 minutes, I rinsed the dye out.

The Results

I was genuinely pleased with how my hair looked after drying it. It appeared shinier and healthier, and my grays were effectively covered. I wasn’t aiming for a drastic color change, so my hair looked the same, just with a glossier finish. Next time, I might leave the dye on for an additional ten minutes, as my grays were still a tad lighter than the rest of my hair. Overall, Color & Co delivered a salon-quality experience, and for just about $10 more than a drugstore box, it felt worth the investment. Plus, there were no accidental skin stains or torn gloves. I felt as if I had just stepped out of a salon, all from the comfort of my couch.

One day after using Color & Co:

One month after using Color & Co:

Pricing and Subscription

With a subscription, Color & Co is priced at $21.90 per box, while without a subscription, it’s $29.90. If you plan on coloring your hair regularly, subscribing is a smart choice (you can cancel whenever you want). It’s liberating not worrying about picking up supplies on your next trip to the store. Ultimately, Color & Co is an excellent option for those who want to enhance their at-home dyeing experience without breaking the bank. Convenience and quality win out.

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Summary

In my experience with Color & Co, a personalized hair coloring kit, I found it to be a convenient and effective alternative to traditional box dye. Following a virtual consultation with a stylist, I received a tailored kit that provided salon-quality results from home. The process was simple, and the results were impressive, leaving my hair shinier and healthier. For those regularly coloring their hair, the subscription model is a worthwhile investment.