Shopping can be an enjoyable experience, but for many women, it often turns into a frustrating ordeal. This is not just about limited time or personal preferences; it stems from the widespread issue of clothing that simply doesn’t fit well. The reality is that for countless women, finding garments that fit properly feels like an uphill battle.
Many brands engage in vanity sizing, creating confusion and irritation. How can one be a size 8 in one store but a size 14 in another? This inconsistency contributes to the difficulties faced by those shopping for sizes beyond 8, making the experience even more exasperating. While many women have voiced their dissatisfaction about the lack of stylish options for larger sizes, one individual is elevating the conversation.
Jessica Moore and the Birth of #MakeMySize
Enter Jessica Moore, the creator behind the fashion blog The 12ish Style. Frustrated after receiving an online order filled with ill-fitting clothes, she initiated the hashtag #MakeMySize to call out brands that fail to provide a wider range of sizes. Moore turned to her Instagram followers to highlight this common struggle.
In an Instagram post where she discussed her popular hashtag #SuperSizeTheLook, Moore shared her inspiration for launching #MakeMySize: “I surveyed you all and a staggering 97% said there aren’t enough fashionable options in your size. @mariabell and I are both wearing a US16, and I can’t express how challenging shopping can be—even as a blogger in NYC! I commend brands that are expanding their size ranges, but we need to show other designers that a significant market is waiting to shop. Tag a brand you wish would cater to your size below! I’m starting the #MakeMySize Movement!”
Challenges in the Fashion Industry
In a conversation with Health, Moore elaborated on the challenges that prompted her activism. “I received an online order, and nothing fit,” she recounted. “As a fashion blogger in New York City, I struggle to find clothing. If I have this challenge, think about how the average woman feels. I want designers to realize the diverse beauty they’re overlooking.”
Comment sections of her posts are filled with frustrations from women regarding brands that neglect to offer extended sizes, especially since the average American woman typically wears a size 14-16. Many brands reserve plus-size clothing for online shopping only, which can lead to uncertainty about fit. “It’s infuriating that they might have my size, but only online! Why can’t it be available in stores too?” stated one Instagram user on Moore’s post.
Embracing the #MakeMySize Campaign
Women across social media have embraced the #MakeMySize campaign, recognizing that size should not hinder access to stylish clothing that enhances confidence. It is well-known that the average American woman is a size 14, yet many brands continue to focus solely on smaller sizes. This oversight is compounded for women with curves, as their body shapes often necessitate size adjustments.
An Instagram user expressed frustration succinctly: “Finding jeans or pants that fit curvy women is a nightmare. Many brands offer only straight-cut options. It’s even harder to find clothes when society tells you to lose weight first. Curvy women shouldn’t have to compromise on style or be directed online to find their sizes. The fashion industry must do better.”
The Call for Change
It is utterly unacceptable that in 2023, women still struggle to find fashionable and well-fitting clothing. Size should never act as a barrier to feeling good and looking great. If brands fail to recognize this, they risk falling behind the times. Through the #MakeMySize initiative, Jessica Moore is pushing for essential conversations about inclusivity in fashion. Here’s hoping the industry is paying attention.
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Conclusion
In summary, the #MakeMySize movement is shining a much-needed spotlight on the necessity for clothing brands to embrace all body types and sizes. It aims to empower women to advocate for their right to stylish and well-fitting clothes, ensuring that size is no longer an obstacle in their shopping experience.
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