In an exciting turn of events, Trix cereal is set to reclaim its iconic fruit shapes starting this month. For those reminiscing about the vibrant cereals of the 90s, this news is a delightful break from the mundane and often overwhelming daily headlines. General Mills has confirmed the return of the beloved fruit-shaped Trix, much to the joy of fans both young and old.
Scott Thompson, the marketing director for General Mills cereal, shared, “Trix cereal holds a special place in the hearts of our customers, and we clearly heard their desire for the original shapes to return.” Launched in 1954, Trix was the first fruit-flavored cereal that brought a colorful twist to breakfast, and now it’s continuing that legacy by adding joy back to morning routines.
The Journey of Trix
Trix’s journey through various shapes and colors has been quite a ride. Initially introduced as round and colorful pieces, the cereal transitioned to fruit shapes in 1991. Unfortunately, in 2007, General Mills reverted back to circular pieces for reasons that remain unclear. In 2015, the company attempted to switch to a formula without artificial flavors and colors, reducing Trix to just four colors and flavors, which didn’t resonate well with consumers. By 2017, the “Classic Trix” made its triumphant return, complete with its original sugar and vibrant flavors.
Today, we’re thrilled to see the reunion of Classic Trix with the nostalgic fruit shapes we adored as kids. The decision to bring back these shapes was reportedly driven by an overwhelming response from fans—20,000 requests pushed the cereal designers to bring back those fun banana and strawberry shapes.
The Revival and Its Impact
Another factor in this revival could be the recent stagnation in cereal sales, as more consumers become health-conscious. Interestingly, sales of sugary, nostalgic cereals have been on the rise, perhaps because adults enjoy these bowls of sweetness as a comforting treat. General Mills also emphasizes that Trix isn’t just about sugar; it’s fortified with 12 vitamins and minerals and contains whole grains, making it a somewhat more balanced option when indulging.
Rest assured, the flavors remain unchanged, including Raspberry red, Lemony Lemon, Orangey Orange, Wildberry Blue, Grapity Purple, and Watermelon. And of course, Trix’s quirky mascot, Tricks the Rabbit, will still be around to entertain.
When Can You Grab This Nostalgic Cereal?
General Mills indicates that it will be available in October, so keep an eye on the cereal aisle for a walk down memory lane.
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Conclusion
In summary, Trix’s return to its fruit-shaped glory is a nostalgic moment that resonates with many. Fans can look forward to enjoying the colorful, fruity goodness that has been a breakfast staple for decades.
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