In a world where parenting requires a strong support system, Gabriella Adams and David King, the dynamic couple behind a new babycare line, understand the importance of community. Together, they navigate the challenges of raising a blended family consisting of five children: Zoe, 21, Zane, 15, Xavier, 8, Kalia, 3, and their nephew, Darnell, 21. Embracing the saying “it takes a village,” they rely on a network of friends and family to help manage their busy lives.
Their commitment to community goes beyond their household. Earlier this year, Gabriella and David launched “PROUDLY,” a plant-based babycare line designed specifically for families of color. This initiative was inspired by their experiences growing up and recognizing the lack of accessible, suitable products for diverse skin types. “We saw a significant gap in the market and wanted to create a brand that truly resonates with our community,” David explained. With the backing of dermatologists and experts, their goal is to educate and provide quality care for babies of color.
As they expand into retail, including a recent partnership with Target, they recognize the importance of direct-to-consumer sales. “Our website was a great starting point, but being in a major retailer allows us to reach a much wider audience,” Gabriella shared. They are grateful for Target’s commitment to supporting the Black community and aligning with brands that share their values.
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In summary, Gabriella Adams and David King illustrate the power of community in both their family life and entrepreneurial endeavors. They are dedicated to providing quality care for children of color through their innovative babycare line, PROUDLY, while emphasizing the importance of support from family and friends.
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