In recognition of Breast Cancer Awareness Month, H&M has launched a new bra collection specifically designed for breast cancer survivors. Throughout October, all proceeds from this collection will be donated to the American Cancer Society.
Finding the right bra can be a challenging experience for many women, but for those who have undergone a mastectomy, the search for a comfortable and stylish option can feel nearly impossible. Traditional bras often do not accommodate the unique needs that arise after such significant surgery, which can leave women with scars and specific fit requirements. Fortunately, H&M is stepping up to address these challenges.
Close to My Heart Collection
The new line, dubbed the Close to My Heart collection, was inspired by a breast cancer survivor who worked at H&M and sought a bra that combined comfort with style. This thoughtful initiative includes three distinct styles: a basic microfiber bra for everyday use, a chic lace option, and a front-closure sports bra. Sizes range from 32A to 38D, and each design is available in various colors, ensuring a range of choices for shoppers.
Each bra features ventilating mesh pockets designed to hold breast prosthetics, making them suitable for all women, not just those who’ve had mastectomies. An H&M representative shared with TODAY Style that the bras were developed in close collaboration with women who have experienced breast cancer, highlighting the differences from standard bras—specifically, they offer more coverage and include pockets for prostheses crafted from supportive mesh materials.
Join the Fight Against Breast Cancer
October is a month dedicated to raising awareness about breast cancer, a disease that affects over 240,000 women in the United States annually, according to the CDC. Even if we haven’t been directly impacted, it’s likely we know someone who has faced this battle. Wearing pink is a powerful statement, but purchasing from H&M’s new collection also contributes directly to the cause.
The bras are available for purchase online, with 100% of sales during October going to the American Cancer Society. H&M encourages everyone to join the fight against breast cancer this month, aiming to raise $125,000 by inviting customers to round up their purchases in-store, with H&M pledging to match up to $25,000 in donations.
Additional Resources
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In summary, H&M’s Close to My Heart collection offers a stylish and thoughtful solution for breast cancer survivors, with proceeds supporting the American Cancer Society during Breast Cancer Awareness Month.
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