Target has tuned into the needs of parents, resulting in an impressive line of sensory-friendly furniture specifically designed for children. For kids with sensory sensitivities, it can be challenging to feel comfortable and secure in their surroundings. Many parents are on the lookout for furniture that caters to their children’s unique needs, whether they are on the autism spectrum or face other sensory challenges.
To address these concerns, Target consulted with parents and crafted the Pillowfort line—a collection that not only appeals to all kids but is meticulously designed to support those who benefit from sensory-friendly features. The best part? With prices ranging from $20 to $100, all 20 pieces are not just functional but also adorable.
Julie Sparks, Target’s senior vice president, remarked, “We strive to make every guest feel welcomed and included at Target. Our adaptive clothing lines, like Cat & Jack and Universal Thread, have shown us how even the smallest details can significantly impact lives. I’m thrilled to extend that spirit of inclusivity and exceptional design to our new Pillowfort sensory-friendly collection, aiming to enhance our guests’ daily experiences.”
Featured Items in the Collection
The line kicks off with a cozy bean bag cocoon chair, perfect for lounging. Made from ultra-soft, liquid-resistant velvet, it features a removable, machine-washable cover for easy cleaning.
Next up is a crash pad, designed for both relaxing and playful activities. This washable piece is filled with foam, making it resilient enough to withstand jumping and roughhousing.
For a fun twist, the pineapple floor cushion comes with sensory elements—a soft velvet satin cover and a crinkle top that adds an extra layer of engagement. If the tropical vibe isn’t your style, there’s also a fluffy flower floor cushion that offers similar softness and practicality, making it easy to transport.
For children who feel calmer in cozy spaces, the hideaway tent is an excellent option at just under $50. Available in gray and blue, it can accommodate other furniture from the collection and comes equipped with two cord ports for electronics, a spot to hang a light, and a carrying case for convenience.
The ottoman and lounger provide a comfortable nook for reading or relaxing, filled with miniature beans for optimal coziness and featuring a pocket for books and activities.
Target is also aware that many children enjoy rocking for comfort, leading to the creation of both a rocking desk chair and an activity chair—both easy to clean and priced under $100.
Lastly, the collection includes six-pound weighted blankets designed to give kids the reassuring comfort of a hug, whether they’re relaxing or sleeping. These charming blankets have interior ties and removable, washable duvets.
Target continues to prove its commitment to meeting the diverse needs of children, having previously introduced lines of sensory-friendly and adaptive clothing, as well as ensuring marketing representation for kids of all abilities. We love that Target helps create a space where parents can shop without breaking the bank, even if we often leave with more than planned!
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In summary, Target’s new sensory-friendly furniture line is a thoughtful response to the needs of kids with sensory sensitivities, providing an array of stylish and functional options at affordable prices. The collection aims to create comfortable, inviting spaces where all children can thrive.
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