In a baffling move, a clothing brand named Plus Size Baby has taken a misguided approach to marketing plus-size underwear that makes one wonder if anyone in their marketing department has a clue. This advertising strategy is a textbook example of how NOT to engage with plus-size women.
Instead of featuring plus-size models, the brand opted to use thin, straight-sized models in their promotional photos, which is not only tone-deaf but downright painful to witness. Imagine a size zero model flaunting underwear that’s supposed to fit sizes L-3X, emphasizing a thigh gap that doesn’t even come close to representing their target audience. It’s a glaring misstep that raises eyebrows and questions about who approved this campaign.
One can’t help but wonder if a man was behind this decision, as the reaction on social media was swift and unforgiving. Twitter users had no problem calling out the absurdity of marketing “sexy lace panties for plus-size women” using models who clearly do not represent that demographic. When Plus Size Baby shared these photos online with no hint of irony, the backlash was immediate and harsh.
As if that wasn’t enough, the brand has also featured thin models in their plus-size swimsuit advertisements, which raises more questions about their understanding of body diversity. If their monokini is indeed plus-sized, then I must be royalty.
Returning to the underwear, I can’t help but think about how these styles resemble the mesh underwear I wore after childbirth—conveniently with a designated patch for a maxipad, which is somewhat of a relief, I guess.
The core issue with using thin models to sell plus-size clothing is not just about representation; it’s about the harmful message it sends. There are plenty of talented plus-size models who deserve the opportunity to showcase these products. As a plus-size woman, seeing a thin person in clothing that should fit me makes me feel insulted and humiliated. It’s unnecessary and deeply misogynistic.
Marketing to women of all sizes isn’t as complicated as some brands make it out to be. It’s time for Plus Size Baby to step up and do better. If you’re curious about home insemination options, you might find more information in our other blog posts, such as this one on cryobaby home intracervical insemination syringe kit combo. For comprehensive resources on fertility, you can also check out Hopkins Medicine’s fertility center.
In summary, the misguided marketing strategy of Plus Size Baby serves as a cautionary tale for brands everywhere. It highlights the importance of representation and sensitivity in advertising, especially when targeting diverse body types.
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