Target is once again embracing LGBTQ Pride Month with a delightful array of rainbow-themed merchandise. This marks the seventh consecutive year the retailer is showcasing its support, and they’re not just stopping at adorable products; they’re also contributing $100,000 to GLSEN, a non-profit organization dedicated to creating safe and inclusive educational environments.
#TakePride Campaign
The campaign, dubbed #TakePride, features a vibrant selection of rainbow-centric apparel, swimwear, accessories, and kids’ clothing. In their promotional message, Target emphasizes the importance of pride: “We’re not born with pride. We take pride. Pride in celebrating who we were born to be.” This heartfelt sentiment resonates with the store’s commitment to inclusivity.
“Those words are meant for all guests and team members, regardless of size, color, gender, or sexual orientation,” the retailer stated. “But let’s be clear: pride isn’t just a June celebration for us; it’s a year-round commitment. This year, we are fully engaged in supporting Pride parades, events, and merchandise.”
Colorful Offerings
Now, let’s dive into the colorful offerings. For starters, there’s a cozy heather grey tank top featuring a stunning rainbow design that’s perfect for showcasing your pride. If you prefer something bolder, check out the black t-shirt adorned with the word “Equality” in vibrant rainbow lettering.
As summer approaches, you’ll want to grab these adorable swim trunks, ideal for beach days. And don’t miss out on this eye-catching backpack filled with colorful hues. For those attending pride parades or outdoor events, a rainbow chair is an absolute must-have for enjoying the festivities comfortably.
Other exciting finds include a “Born This Gay” sweatshirt that speaks volumes, a whimsical unicorn float that’s simply irresistible, and a charming rainbow tutu that your little ones would love to wear. Plus, there’s a fabulous rainbow unicorn hoodie that captures the spirit perfectly.
Commitment to Inclusivity
Laysha Davis, Target’s executive vice president and chief corporate social responsibility officer, stated, “We want to make our message loud and clear. Target proudly stands with the LGBTQ community, both as a team member and a supporter. From our volunteer efforts to our ongoing partnerships with organizations like the Family Equality Council and GLSEN, we’re committed to inclusivity in all aspects of our business.”
Historically, Target has been a strong ally to the LGBTQ community. Back in 2014, they publicly endorsed marriage equality and took steps to eliminate gendered signage in stores to foster inclusivity. Additionally, in 2016, they voiced support for the federal Equality Act, which seeks to combat discrimination and protect LGBTQ individuals.
In-store, Target strives to create an inclusive atmosphere, emphasizing their welcoming policy for transgender team members and guests to use the restroom or fitting room that aligns with their gender identity.
Conclusion
Three cheers for Target! It’s hard not to love this retailer even more now.
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In summary, Target continues to lead the way in supporting the LGBTQ community through both vibrant merchandise and substantial contributions, reinforcing their commitment to inclusivity throughout the year.
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