As summer fades into fall, we’re welcoming a new trend: Hockey Butt. It’s not every day that a pants ad sparks an online sensation, but that’s exactly what’s happening thanks to a recent campaign by State and Liberty, a clothing brand that caters to those with athletic builds. Their latest advertisement features a surprising star who’s quickly gaining traction on the internet: the elusive hockey butt.
The face behind this phenomenon is none other than 23-year-old ice hockey player, Jake Thompson, who plays for the Boston Blades. In the ad, he reflects on the struggle of finding well-fitting pants that accommodate the physique he’s developed through years of professional play. “I’m Jake Thompson, and yes, I have hockey butt,” he states with a serious demeanor.
He elaborates, “One of the biggest challenges athletes face, especially hockey players, is finding pants that fit. We often have smaller waists but larger quads, thighs, and, of course, butts.” And there you have it: hockey butt in a nutshell.
The commercial is peppered with slow-motion visuals of Jake performing squats and lunges, illustrating that hockey butt is no joke. The State and Liberty pants he wears allow him to move effortlessly, making for some rather eye-catching moments.
While the term hockey butt may not be new, the ad has gone viral, sparking a conversation online about various sports-inspired physiques, particularly the hockey variety. In a world where body diversity is often overlooked in fashion, this campaign brings attention to a significant issue: clothing often caters to a narrow definition of body types, leaving many feeling frustrated while shopping.
State and Liberty is addressing this gap in the market, creating attire that fits a broader range of body shapes, proving that everyone deserves clothes that fit well, irrespective of their body type. And if we can appreciate some impressive butts along the way, that’s just a bonus.
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In summary, the emergence of hockey butt, thanks to Jake Thompson’s candid ad, highlights the importance of inclusive clothing options for diverse body shapes. As we embrace this playful trend, we also recognize a significant need for fashion that accommodates every physique.
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