For about a year now, my teenage daughter and her friends have embraced oversized T-shirts, shell necklaces, and, of course, the revival of scrunchies. Initially, I thought it was just a fleeting fashion craze when I caught them raiding my son’s closet, but it turns out there’s more to this than meets the eye.
If you’re a busy parent like me, juggling the chaos of family life, you might not realize that the VSCO girl phenomenon extends beyond mere apparel. It might have started with a simple term, but it has evolved into a lifestyle.
Curious about what a VSCO girl really is? I’ve tried asking my daughter to enlighten me, but all I get in response are eye rolls and snarky comments like, “Oh, Mom, you just don’t get it.” Clearly, I needed to dig deeper.
What is a VSCO Girl?
First, the term originates from VSCO (formerly VSCO Cam), a photo editing app known for its fantastic filters that create a cohesive aesthetic for shared images. I had tried using it years ago but failed miserably. Now, it seems that the name has transformed into a whole subculture for young girls.
So, what does it mean to be a VSCO girl? The wardrobe is key — think laid-back and beachy. The unofficial dress code includes oversized tees, Birkenstocks or Crocs, scrunchies, and shell necklaces. Additionally, they typically sport Pura Vida bracelets, Fjallraven Kanken backpacks, and at least one pair of Vans. And yes, owning a Hydroflask is non-negotiable.
While this trendy look can be pricey, savvy shoppers can definitely navigate thrift stores to score some deals.
The VSCO Lifestyle
But it’s not all about the clothes; there’s a whole VSCO lifestyle to consider. These girls are big on hydration, rarely seen without their Hydroflasks or Burt’s Bees lip balm. They love chilling at Starbucks (ideally while cruising in a Jeep) with their metal straws in tow, and they’re always ready to help you nail that messy bun. Last summer, my daughter often turned off lights while exclaiming, “save the turtles!” or pulled out her metal straw at restaurants. At least this trend is fostering some eco-friendly habits, right?
VSCO Language
Now let’s chat about the VSCO language. Words like “Sksksksk” serve as a shorthand for “OMG.” So if your teen texts you that, don’t assume it’s a typo. It’s also worth noting that this trendy slang has roots in Black and LGBTQ communities, so it’s a good idea to talk to your child about cultural awareness and sensitivity.
Another popular phrase is “and I oop,” which, according to Popbuzz.com, was popularized by drag queen Jasmine Masters. When I asked my daughter for more insights about this trend that doesn’t seem to be fading, her response was simply an exaggerated eye roll.
Despite the confusion, one thing is certain: whether or not this trend persists, we can all agree on the importance of environmental consciousness.
Encouraging Dialogue
Perhaps we should start a movement that encourages open dialogue between parents and their teens. Imagine if being cool also meant being respectful toward your parents! That could definitely boost scrunchie and Birkenstock sales.
While the exact origins of the VSCO girl trend remain unclear, I suspect it began when a young girl raided her mom’s closet and discovered a treasure trove of oversized T-shirts, scrunchies, and shell necklaces from the ’90s. Our daughters may never acknowledge our influence, but we know the truth.
In the end, whether the trend remains or fades, we’re all behind the mission to save the turtles.
For more insights on parenting, check out our post on the at-home insemination kit or learn about the couples’ fertility journey for intracervical insemination. Additionally, if you’re interested in pregnancy resources, the World Health Organization provides excellent information.
In summary, the VSCO girl trend is more than just a fashion statement; it’s a lifestyle that emphasizes environmental consciousness and a laid-back aesthetic. Whether you’re a parent trying to decode this phenomenon or just interested in social trends, it’s clear that this movement is shaping the younger generation in unique ways.

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