In the evolution of beer, one might recall simpler times when options were limited to just the basic varieties. Fast forward to the 21st century, and we find brewers venturing into imaginative territories. A prime example of this innovation is the return of the Sour Me Unicorn Farts beer, produced by the Maryland-based DuClaw Brewing Company in collaboration with Diablo Doughnuts. After a limited release earlier this year, this whimsical brew is set to make a splash once again in June 2020.
Rest assured, no unicorns were harmed in the creation of this vibrant beverage, and in fact, there are no farts involved either. Instead, this brew combines the nostalgic flavors of Fruity Pebbles cereal with edible glitter, resulting in a beverage that sparkles and delights. According to enthusiasts who have sampled it, this hoppy treat not only shimmers but also tantalizes the palate with its slight tartness, fruity bouquet, and a subtle hint of biscuit.
The marketing campaign accompanying this release is just as entertaining as the beer itself. Inspired by Lizzo‘s memorable bathtub photo featuring Skittles, DuClaw’s lead brewer, alongside the owner of Diablo Doughnuts, humorously recreated this image—this time, with a bathtub filled with an impressive 32 boxes of Fruity Pebbles and, of course, Sour Me Unicorn Farts beer. With a playful caption highlighting the glittery nature of the brew, this social media strategy has surely piqued interest among potential customers.
As the release date approaches, enthusiasts will need to act quickly to secure this limited-edition brew. In the meantime, if you’re feeling creative, why not experiment with your own version of unicorn beer? A simple blend of Unicorn Fruit Loops mixed into a standard lager could serve as a makeshift alternative.
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In summary, the Sour Me Unicorn Farts beer represents a delightful blend of creativity and taste, showcasing the adventurous spirit of modern brewing. This colorful concoction is sure to attract attention not only for its whimsical name but also for its unique ingredients and marketing flair.
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