In the realm of drugstore beauty essentials, mascara reigns supreme. For those who prefer a minimal makeup look, a quick lash curl followed by a swipe of mascara can dramatically elevate your appearance. This simple step can be the key to transitioning from looking like you just rolled out of bed to presenting a polished, ready-for-the-day look. Mascara sends a clear message: “I am awake and prepared to tackle whatever comes my way!”
One important takeaway about mascara is that it doesn’t have to break the bank. Seriously, you can find effective formulas starting at just $5. Our experiences working alongside models and makeup artists during fashion shoots have highlighted Maybelline Great Lash as a long-standing favorite among celebrities, and it remains a reliable option.
One of the latest trends in mascara is the variety of applicators available. The design of the brush and the length of the bristles can significantly impact your results. If your lashes are on the thinner side, opt for a thicker brush to add volume. For straight lashes, a curling brush is your best bet. And if your lashes need a boost in color and intensity, a multi-shaped brush can work wonders.
Here’s a curated list of 14 standout drugstore mascaras from 2019. Whether you need a waterproof formula, one that’s easy to remove, or a bold pop of color, we’ve got you covered. It might also be time to toss that old mascara you’ve been clinging to, as the general rule is to replace them after one year.
- Essence Volume Stylist 18-Hour Lash Extension With Fiber Mascara
See price on Amazon - theBalm Mad Lash Voluminous Mascara
See price on Amazon - Heroine Make Long and Curl Mascara
See price on Amazon - Maybelline Great Lash Waterproof Mascara
See price on Amazon - Covergirl Lash Blast Volume Mascara
See price on Amazon - Marcelle Xtension Plus Curl Mascara
Now available at Walgreens through Birchbox, this mascara features a curved brush that curls your lashes while spreading them for a wide-eyed effect.
$15 at Walgreens - L’Oreal Paris Unlimited Lash Lifting and Lengthening Two-Position Wand Mascara
See price on Amazon - Maybelline Total Temptation Mascara
Infused with coconut oil, this mascara provides a creamy texture that leaves lashes looking thick and luscious.
$11 at Ulta - Covergirl LashBlast Clump Crusher Mascara
Say goodbye to clumps! With fine bristles that separate lashes, this mascara ensures every lash is in place.
$8 at Target - Maybelline Snapscara Washable Colored Mascara
If you’re seeking a fun twist for a special occasion, this mascara delivers vibrant, wax-free color. Pair it with neutral eyeshadow for a stunning look.
$6 at Target - Honest Beauty Mascara & Lash Primer
See price on Amazon - Tetyana 4D Silk Fiber Lash Mascara
See price on Amazon - L’Oreal Paris Voluminous Lash Boosting Primer Mascara
Think of this as your lash conditioning base layer; it prepares lashes for color while adding thickness and taming unruly hairs.
$7 at Amazon - Rimmel Lash Accelerator Mascara
This mascara not only adds length but also promotes lash growth, all without clumping or flaking.
$8 at Amazon
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In summary, investing in the right mascara can make a world of difference in your daily routine. With so many affordable options available, finding the perfect formula to suit your lashes has never been easier.
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