Folgers has once again stirred up a buzz this holiday season with a commercial that perfectly captures the often uncomfortable dynamics of gathering with family. The concept of waking up to a much-needed cup of coffee resonates with many, especially when the stress of hosting relatives is thrown into the mix. As we navigate the complexities of being around family—especially in-laws—awkward moments are bound to arise, and Folgers has cleverly leaned into this reality with their new ad.
The Surprise
In the creatively titled segment, “The Surprise,” a young woman enters the bathroom clad only in a robe, expecting to surprise her partner who is presumably in the shower. To her shock, she discovers her father-in-law, Steve, enjoying a morning rinse instead. The comedic twist is underscored by a catchy jingle that highlights her horror: “Your husband woke up first, now you’ve got something up your sleeve/ What you didn’t know was you were surprising your father-in-law, Steve.” The unexpected encounter, complete with Steve’s nakedness, escalates as the jingle continues, punctuating the tension with humor.
As the scene unfolds, the woman is handed a steaming cup of coffee, her expression a mix of shock and relief. The Folgers Morning Harmonizers, a group featured in the ad, sing, “Take a minute to clear your head/ Because that was really bad/ and the worst part is you just finally started calling him dad.” The ad concludes with her raising her coffee cup to her father-in-law, and the familiar jingle echoes, “The best part of waking up is Folgers in your cup.”
This commercial has gained significant attention, eliciting positive reactions from audiences, unlike other recent cringe-worthy ads, such as the infamous Peloton spot. On a recent segment of “Today with Hoda & Jenna,” hosts Hoda and Harry Connick Jr. shared their amusement, with Hoda remarking, “Now that’s comedy. You don’t expect that from Folgers. You expect warm and fuzzy.” Connick Jr. added, “That’s pretty funny. That’s a bold choice.” It’s a boldness that aligns perfectly with their marketing strategy, aiming to shift from traditional storytelling to more modern, relatable family moments.
While we might not want to find ourselves in such a situation this holiday season, we can certainly appreciate the humor that Folgers has brought to the table. For more insights into navigating family dynamics during the holidays, you can check out another one of our blog posts here.
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In summary, Folgers’ holiday commercial uniquely captures the hilarity of unexpected family moments, reminding us that laughter can often diffuse the tension that comes with holiday gatherings.
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