Aviation Gin’s Clever Ad Revamps Peloton’s Controversial Image

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In an innovative twist, Ryan Reynolds’ Aviation Gin has taken a humorous jab at Peloton’s much-discussed holiday advertisement. The original ad featured a fit woman showcasing her fitness journey, gifted a Peloton bike by her husband. However, the backlash over the portrayal prompted Reynolds to step in with a clever commercial that offers a fresh perspective on the narrative.

Reynolds shared the ad on social media, cheekily noting, “Exercise bike not included.” The ad features the same actress from the original campaign, now seen with a concerned expression while out with friends. The new setting offers a stark contrast to the initial ad, as her friends exhibit humorous discomfort before she takes a sip of gin and exclaims, “This gin is really smooth.” Her friends enthusiastically agree and suggest getting her another drink, reassuring her with, “You’re safe here.” In a light-hearted moment, Peloton Girl raises her glass to “new beginnings” and downs her drink quickly, prompting one friend to sarcastically remark, “This is going to be a fun night. Here, drink this one too.” Notably, viewers may catch that she isn’t wearing her wedding ring, leaving them to speculate about her relationship status.

Ryan Reynolds’ knack for marketing continues to shine through with Aviation Gin. Last November, he cleverly intertwined three different brands into one ad, blending promotions for his Netflix film, a Samsung TV, and Aviation Gin seamlessly. His unique humor not only captivates audiences but also reinforces his brand’s presence.

As a charming character both on and off-screen, Reynolds often playfully teases his wife, Chloe, on social media. This dynamic endears him to fans, whether he’s sharing unflattering birthday photos or recounting her hospital adventures during labor. The new Aviation Gin ad, which offers a savior-like twist for the Peloton Girl, is yet another example of his comedic brilliance.

The commercial wraps up with Peloton Girl’s supportive friend complimenting her with, “You look great by the way!” This moment highlights the importance of friendship, especially when navigating awkward holiday gifts like exercise equipment. As viewers ponder the fate of her relationship post-advertisement, one can only hope that she finds solace in gin-filled nights with friends rather than a neglected exercise bike.

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In summary, Ryan Reynolds’ Aviation Gin cleverly reimagines the Peloton Girl narrative, emphasizing humor and friendship in the face of holiday gift mishaps, while also showcasing the brand’s marketing prowess.


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