In a thrilling development for fans of the wizarding world, the first official Harry Potter flagship store is slated to open its doors in New York City in the summer of 2020. Currently, die-hard Potterheads must travel to Universal Studios in Orlando or Los Angeles, the Warner Bros. Studio Tour in London, or attend a performance of Harry Potter and The Cursed Child, all of which come with hefty price tags just to gain entry. Now, enthusiasts can immerse themselves in the magic of Harry Potter without shelling out for an expensive ticket.
This remarkable retail experience will be located at 935 Broadway in Manhattan’s Flatiron District, taking over a former Restoration Hardware space. The store will stretch across three floors and encompass over 20,000 square feet. In addition to offering a wide range of Potter-themed merchandise, the flagship store promises “interactive experiences” and plenty of opportunities for social media fans to capture the moment. #WizardingWorld #HarryPotterFlagship
As noted by Michael Hartman, SVP Worldwide Tours and Retail at Warner Bros., “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.” Unlike the flashy Cursed Child production in Times Square, the design of the flagship store is surprisingly understated, apart from the prominent gold dragon perched above the entrance. Interestingly, some local community members have expressed concerns over the store’s unique exterior, given its location in a trendy area, but we trust that Warner Bros. will proceed with their vision, as the demand for a true wizarding world atmosphere is undeniable.
“We are thrilled to be opening in New York. It’s the ideal city to launch this initiative, with so many devoted Wizarding World fans, a cutting-edge retail landscape, and a community that embraces innovative experiences,” the statement elaborated. Warner Bros. also mentioned that the massive retail location will feature the largest collection of Harry Potter and Fantastic Beasts products available under one roof, ranging from personalized robes and Bertie Bott’s Every Flavor Beans to an exclusive line of house wands designed specifically for the New York store.
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In summary, the upcoming Harry Potter flagship store in NYC promises to be a magical destination for fans, offering a blend of shopping and immersive experiences that celebrate the beloved series.
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