In a recent turn of events, Disney has reportedly begun pursuing Etsy shops that offer unlicensed merchandise featuring Baby Yoda, also known as “The Child,” from the hit series The Mandalorian. Following the character’s surge in popularity, Etsy sellers swiftly capitalized on the demand, providing a range of products from Baby Yoda apparel to crochet patterns. However, as Disney has been slow to release its own official merchandise, Etsy emerged as a primary source for fans seeking Baby Yoda items.
The Verge has indicated that Disney is actively tracking down the most popular Baby Yoda products on Etsy and has started issuing takedown notices. Reports suggest that several Etsy sellers, including a shop named CozyCrafts, experienced the removal of their listings after Disney filed complaints regarding the use of trademarked terms like “Star Wars,” “Mandalorian,” and “Yoda.” These names are owned by Disney, granting the company the authority to prevent unauthorized profit from its intellectual property.
CozyCrafts, located in Los Angeles, had been selling custom Baby Yoda plush toys for about a month before Etsy deactivated her listings, citing complaints from Disney. In response, she has since renamed her products to avoid infringement, now marketing them as “adorable alien plush creatures” and similar terms.
Another seller, ArtsyAli, based in Orlando, reported that her Baby Yoda-themed accessories were also removed for similar reasons. She has since rebranded her items as “The Child-inspired accessories.” Meanwhile, seller CraftyCreations has had to reintroduce her plush toys under the title “little green alien plush,” aiming to sidestep potential legal issues.
Although it’s not officially confirmed that Disney is intensifying actions against unofficial Baby Yoda merchandise on Etsy, this move coincides with the company’s recent rollout of new Baby Yoda products. Notably, Build-A-Bear has announced plans to launch its own Baby Yoda plush in the coming months, highlighting the character’s immense popularity.
Etsy has refrained from commenting on the matter, redirecting inquiries to its Intellectual Property Policy, which states that the platform reserves the right to disable any listings or accounts in response to intellectual property claims. Disney has not provided any statements regarding the situation either.
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In summary, Disney’s crackdown on unauthorized Baby Yoda merchandise on Etsy has led to the removal of various listings, prompting sellers to alter their product descriptions to avoid potential legal issues. As the competition heats up with the introduction of official merchandise, many Etsy sellers are adapting to the changing landscape.
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