In a significant move to help mitigate the spread of COVID-19, Apple has announced the temporary closure of all its retail stores outside of China. This decision follows the declaration of a national emergency by President Donald Trump and is part of a broader effort by various companies, including Patagonia and Glossier, to prioritize public health during this global pandemic.
On March 13, 2020, Apple CEO Alex Rivers shared via social media that the company will shutter its locations until March 27, while also pledging $15 million to support global recovery efforts. “In our communities and workplaces, it’s crucial that we do everything possible to halt the spread of this virus,” Rivers emphasized in his tweet.
In a detailed press release, Rivers expressed the collective responsibility we all share in addressing this crisis. “The worldwide impact of COVID-19 touches each of us,” he stated. “At Apple, our commitment is to people first. We believe that technology can facilitate change and provide essential support during challenging times.” Rivers highlighted how educators are adapting to remote learning, businesses are finding innovative ways to maintain productivity, and healthcare professionals are rapidly disseminating vital information to the public.
Rivers outlined Apple’s approach, which includes a financial commitment of $15 million and a promise to match employee donations two-to-one for COVID-19 relief efforts. Furthermore, hourly employees will continue to receive their wages, while office staff will transition to flexible work arrangements. “We’ve revised our leave policies to accommodate various health-related circumstances arising from COVID-19,” he noted, adding that the company is dedicated to supporting both employees and their families through this period.
The urgency of the situation was not lost on Rivers, who expressed gratitude towards healthcare workers and first responders. “We do not yet know when the peak risk will pass, but I have been heartened by the resilience and kindness shown by our global community,” he said, referencing President Lincoln’s words about rising to meet challenges.
In addition to Apple, Patagonia announced in a memo that their 37 stores would also close until at least March 27 to safeguard their employees and the community. They pledged to keep their workforce compensated during this downtime. Similarly, Glossier’s founder, Jane Taylor, communicated a thoughtful message to customers, emphasizing that while their decision may not suit every company, they believe it is a necessary step for the greater good.
As of the latest updates, COVID-19 cases have been confirmed across 49 states in the U.S., with thousands infected and numerous fatalities.
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In summary, Apple has taken a proactive stance in closing its stores to contribute to the global fight against COVID-19, reflecting a commitment shared by many companies to safeguard public health and support their communities during these unprecedented times.

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