In need of a little seasonal cheer? Hallmark has come to the rescue! As we navigate through the challenges of self-isolation brought on by the pandemic, Hallmark is treating us to an unexpected gift: a Christmas movie marathon designed to lift our spirits.
Starting tomorrow (Friday) at noon and running until Sunday evening at 6 p.m., the network will showcase 27 beloved films from its “Countdown to Christmas” lineup. This weekend’s marathon is a response to fans who have been craving feel-good content to help escape the relentless cycle of news about the pandemic.
Kicking Off the Festivities
Kicking off the festivities is “Christmas in Rome,” featuring Lacey Chabert from Mean Girls. Given the current situation in Italy, this selection presents an interesting contrast, yet it serves as a reminder of the country’s beauty, complete with charming sights and a delightful array of holiday decorations and sweaters.
While some viewers are thrilled about the return of Christmas cheer, others are less enthusiastic—an understandable reaction considering the times. However, Hallmark’s decision to air these films is a far better PR move than its previous missteps involving controversial decisions about representation.
A Message from Hallmark’s CEO
As Hallmark CEO, Jake Robinson, once noted, the company aims to help people connect and celebrate traditions, and now more than ever, we could all use a bit of cheesy escapism. So, gather your snacks (but please, no hoarding!) and get cozy on the couch this weekend.
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Conclusion
In summary, Hallmark’s Christmas movie marathon offers a comforting escape during these uncertain times, inviting viewers to enjoy a festive weekend filled with beloved holiday films.
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