As countries implement lockdowns to curb the spread of COVID-19, Malaysia has found itself facing significant challenges, with nearly 3,000 confirmed cases—the highest in Southeast Asia. However, instead of providing vital health information, the Ministry for Women, Family, and Community Development made headlines with an eyebrow-raising directive. They produced a series of online posters advising women to dress up and apply makeup, even while at home, and to refrain from nagging their husbands during this period.
These posters, complete with the hashtag #WomenPreventCOVID19, suggested that the key to battling the pandemic lay in looking presentable rather than promoting essential practices like social distancing and handwashing. The response was swift and critical; social media erupted with backlash, leading to the removal of the posters. Many felt that this approach was not only tone-deaf but also condescending, as pointed out by activist Lila Rahman from the advocacy group Gender Equality Now. “These messages reinforce gender stereotypes and diminish the seriousness of the situation,” she remarked.
The campaign came on the heels of a government order that only “heads of household” were permitted to leave their homes for grocery shopping, which many interpreted to mean men exclusively. This led to a flurry of social media posts showing bewildered husbands navigating grocery aisles, often with their wives on the phone guiding them through the process from home.
Critics argue that the government should focus on facilitating access to essential services and disseminating accurate health information. The misguided campaign, which has since been abandoned, was supposedly intended to foster positive family dynamics during remote work, but it fell short of addressing the real issues at hand.
In these trying times, it’s crucial for families to receive scientifically accurate information to protect themselves while navigating the challenges of the pandemic. For more insights on COVID-19, you can check out our related post about vaccines here. Additionally, for those looking into home insemination, Make a Mom provides an excellent resource, while CCRM IVF is a great place to find more information on pregnancy and family planning.
In summary, Malaysia’s recent directives for women during lockdown sparked outrage and highlighted the need for more thoughtful guidance from the government. As the pandemic continues, it’s vital to prioritize practical advice that truly supports families in their time of need.

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