Get ready to toast this summer with a fresh offering from the one and only Snoop Dogg—his very own wine, Snoop Cali Red! Unlike his famous gin and juice, this new venture is all about red wine. Teaming up with the innovative wine brand 19 Crimes, which is under the umbrella of Australia’s Treasure Wine Estates (TWE), Snoop has crafted a delightful blend that’s made up of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. This combination promises a balanced flavor profile perfect for pairing with dinner or transforming into a refreshing summer drink—ice cubes and a splash of seltzer included (yes, Snoop encourages you to enjoy your wine however you like)!
Collaboration with 19 Crimes
In a statement, John Wardley, TWE’s VP of Marketing for the Americas, expressed his enthusiasm for the collaboration, stating, “Snoop Dogg, an icon of California and entertainment, is the ideal partner for 19 Crimes. He embodies the essence of breaking rules, creating culture, and triumphing over challenges.” The 19 Crimes brand itself pays homage to a group of convicts who were exiled to Australia from 1788 to 1868, ultimately contributing to the country’s foundations. The Snoop Cali Red will mark TWE’s inaugural California wine.
Snoop’s Excitement
Snoop himself has shared his excitement, saying, “I’ve always loved this wine, and I can’t wait to share ‘Snoop Cali Red’ with my fans this summer. It’s one of the best brands out there, and I’m thrilled to introduce this collaboration to everyone!”
A Culinary Journey
This isn’t Snoop’s first foray into the culinary world. He previously teamed up with Martha Stewart for the entertaining cooking series Martha & Snoop’s Potluck Dinner Party, which ran for two fantastic seasons. In 2018, he published his cookbook, From Crook to Cook, featuring his famous potato chip fried chicken recipe. He even collaborated with Dunkin’ to create a plant-based breakfast sandwich using Beyond Meat sausage—talk about versatility!
Where to Find Snoop Cali Red
You can expect to find Snoop Cali Red priced at around $12 a bottle in various wine shops or grocery stores, and it will likely be available for online ordering from the 19 Crimes website. After the challenges of recent months, we definitely deserve a few bottles to kick off summer—let the countdown begin!
Additional Reads
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Conclusion
In summary, Snoop Dogg’s new wine, Snoop Cali Red, is set to hit shelves this summer, offering a unique blend perfect for the season. With a rich history behind the 19 Crimes brand and Snoop’s culinary cred, this is a collaboration worth celebrating.
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