In a heartfelt tribute to the brave individuals combating the coronavirus pandemic, Mattel has launched a special line of collectible toys aimed at honoring frontline workers. The new #ThankYouHeroes collection features 16 action figures representing healthcare professionals, such as doctors and nurses, as well as essential workers including delivery drivers and grocery store employees. Additionally, a unique five-character Little People set showcases a doctor, nurse, EMT, and more, recognizing their vital contributions during these challenging times.
According to Jamie Parker, the senior vice president of Fisher-Price and global head of Infant and Preschool at Mattel, “The #ThankYouHeroes initiative is intended to celebrate and immortalize those who are risking their lives to keep us safe. We hope these toys can spark conversations among children about their feelings and the importance of gratitude.”
From April 29 to May 31, for every online purchase of these figures, Mattel will donate $15 to The Entertainment Industry Foundation. This fund, known as #FirstRespondersFirst, is dedicated to supplying essential resources and protective equipment for frontline healthcare workers and their families.
As Mattel’s website notes, “These heroes continue their critical work despite the risks, ensuring our safety and wellbeing.” The company is not only honoring these role models through toys but also producing face shields and cloth masks for medical professionals battling COVID-19.
In addition, for parents seeking engaging activities for their children during these times at home, Mattel has introduced the Mattel Playroom, a complimentary online resource filled with fun content and activities.
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In summary, Mattel’s #ThankYouHeroes collection not only recognizes the courage of essential workers but also contributes to their support through donations. This initiative highlights the importance of gratitude and play in these unprecedented times, while also providing parents with resources to keep their children engaged.
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