If you’re joining the Blackout Tuesday movement on social media, especially on platforms like Instagram, it’s crucial to avoid using hashtags. This practice can inadvertently overshadow the important messages of the #BlackLivesMatter movement. Blackout Tuesday, which encourages reflection and awareness regarding the tragic death of George Floyd, was initiated by two women in the music industry, Lila Johnson and Mia Carter. They aimed to prompt discussions in the industry under the banner of #TheShowMustBePaused.
The Impact of Hashtags
While many are posting solid black squares to show solidarity, the inclusion of hashtags like #BlackLivesMatter can disrupt the flow of crucial information related to ongoing protests and resources for support. According to activist and mental health advocate Maya Rivers, even with good intentions, using these hashtags can muddle the essential updates that many rely on during this critical time. “Please refrain from tagging images with hashtags meant for serious discourse,” she emphasized on social media.
When you attach a hashtag to a post, it adds it to a searchable timeline, which many people use to keep themselves informed. Unfortunately, the influx of black square images has led to important posts about protests being overshadowed. Prominent activists are urging everyone to resist the urge to co-opt the #BlackLivesMatter hashtag for this purpose. True activism should be meaningful and not merely for show; it requires genuine effort and commitment.
Being a True Ally
If you want to be a true ally, prioritize listening to Black voices. Follow activists, writers, and community leaders on social media, and engage with their content. Educate yourself on the experiences of the Black community and the nuances of allyship, recognizing that it’s a continual journey. There’s ample work to be done, and it starts with understanding and support.
Further Resources
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Conclusion
In summary, while participating in Blackout Tuesday, remember to avoid hashtags that can drown out significant messages. Be an informed ally by actively listening and learning about the Black community. Your involvement should be meaningful and impactful, not just a fleeting social media moment.

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