In an emotionally charged Twitter post, singer Taylor Swift expressed her discontent over the sale of her music, which has become a hot topic among fans. In 2019, music manager Scooter Braun, through his company Ithaca Holdings LLC, purchased Big Machine Label Group for an astounding $300 million. This deal included the master rights to Taylor Swift’s first six albums, a move that sparked outrage from Swift and her supporters.
Recently, Braun sold the master rights to Swift’s music, artwork, and other assets, leading many to question how it’s permissible for wealthy individuals in the music industry to buy and sell someone else’s creative work. It’s reported that Swift’s catalog, encompassing her debut album from 2006 to Reputation in 2017, is valued at around $140 million. This means Braun could pocket that amount, and potentially more, simply by acquiring and selling Swift’s work, without having contributed to its creation.
On November 16, 2020, Swift took to Twitter to share her frustrations regarding Braun’s business dealings and her unsuccessful attempts to reclaim ownership of her music. “For the past year, I’ve been actively trying to regain ownership of my master recordings,” she stated. Swift revealed that her team had engaged in negotiations with Braun, who insisted on an ironclad non-disclosure agreement (NDA) that would prevent her from speaking negatively about him before she could even access financial records necessary for a potential purchase. Swift’s legal team noted that such an NDA was highly unusual, likening it to silencing an assault victim.
Swift only learned about the sale of her masters when she received a letter from Shamrock Holdings, a private equity firm, informing her of their acquisition of her music and related materials. She expressed her disappointment at being left in the dark about such significant decisions regarding her own art. “This was the second time my music had been sold without my knowledge,” she lamented, adding that Braun had required Shamrock to refrain from contacting her or her team, making the deal contingent on her silence.
Fortunately, Swift has released her last two albums, Lover and folklore, through Universal Music Group. In her message to fans, she mentioned that she has started re-recording her earlier albums, which she finds “exciting” and “creatively fulfilling.” She concluded her heartfelt note with a positive sentiment, saying, “I love you guys and I’m just gonna keep cruising, as they say.”
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Summary:
This article discusses the controversy surrounding Scooter Braun’s acquisition and subsequent sale of Taylor Swift’s music rights. Swift’s attempts to regain control of her work have been met with significant challenges, including restrictive NDAs and lack of communication. Despite these hurdles, she is taking steps to re-record her old music, which she finds fulfilling.

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