In late October, I faced a deeply distressing situation when I had to admit my partner into the hospital due to septic shock. It was an incredibly frightening experience, and there were moments when I feared I might lose them. During their 22-day stay at a hospital an hour away, I found solace in listening to Christmas music on my drives.
I understand that many people cringe at the thought of Christmas tunes before December, but I needed something uplifting. With the pandemic weighing heavily on me and my partner in the hospital, I turned up Bing Crosby’s “White Christmas,” and honestly, it lifted my spirits.
It turns out I’m not alone in seeking early holiday cheer. According to retailers, there’s been a significant rise in early holiday shopping this year. Retailers reported that as of November 14th, many holiday decorations were already flying off the shelves. Mac Harman, founder of Evergreen Creations, mentioned to a local newspaper that holiday decor sales have surged by 50% compared to last year, with some days seeing increases of 200%. This trend isn’t limited to the U.S.; online sales are also soaring in the UK, France, and Germany.
Big box retailers are experiencing similar demands. Lance Adams, who manages holiday merchandise for MegaMart, noted that this year’s shopping frenzy exceeded expectations, attributing it to people having more time at home and a desire to create festive atmospheres.
However, the rush to deck the halls early comes with challenges. Online retailers are selling out of items much sooner than usual. Surprisingly, searches for holiday goods typically start in September, but this year, Pinterest reports that people began pinning Christmas ideas as early as April. Yes, you read that right—April! Searches for Christmas gifts, recipes, and decorations increased by 77% that month compared to the previous year.
Shipping issues complicate matters, too. Deliveries that used to arrive in two days are now taking two weeks. Harman notes, “The country simply doesn’t have the shipping capacity,” and encourages everyone to shop early.
So here’s the straightforward takeaway: if you’re planning to decorate for the holidays, you should start now—if you haven’t already, it might be too late. Personally, as someone who enjoys the holiday season and found comfort in Christmas music during tough times, I’m excited to start decorating as soon as I wrap up this article. For those of you who love to jump into the holiday spirit, this is your year!
But if you’re one of those who believe decorating early is akin to dining out too soon after a bout of food poisoning, I’m afraid you’re in the minority this year. The world is upside down, and we need all the joy we can find, so embrace the festive spirit early—if you can get your decorations shipped in time, that is.
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Summary:
The early holiday shopping trend for decorations is surging this year, driven by people seeking joy during challenging times. Retailers are reporting significant increases in sales, but shipping delays may complicate the process. If you’re eager to decorate early, it’s time to act fast.
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