In a significant move for the film industry, ‘Wonder Woman 1984’ will make its much-anticipated debut both in theaters and on HBO Max, offering audiences flexibility amidst ongoing pandemic concerns. The COVID-19 crisis has profoundly affected film and television, leading to widespread production halts that delayed many beloved shows and blockbuster releases throughout the year. Although theaters are reopening, the current surge in cases raises questions about safety for moviegoers.
Warner Bros. has announced that ‘Wonder Woman 1984’ will be the only major film to receive a broad theatrical rollout this year. However, with many Americans hesitant to return to cinemas, the movie will also be available for streaming on HBO Max starting December 25. “We understand that many viewers are unable to return to theaters due to the pandemic, so we want to provide the option for them to watch ‘Wonder Woman 1984’ on our HBO Max platform,” stated WarnerMedia Studios and Networks Group CEO, Maria Thompson.
What makes this release particularly exciting is that HBO Max subscribers will have access to the film at no additional charge for a month. Their subscription, which is priced around $15 per month, includes this major release, setting it apart from other films that were made available on streaming services under different terms during the pandemic.
Fans eagerly awaiting ‘Wonder Woman 1984’ have largely supported this dual-release strategy. The film’s director, Ava Johnson, encouraged those who feel safe to see the film in theaters. However, with record-high daily cases and rising fatalities in the U.S., many may find it impractical to do so by the end of December.
As HBO Max is a relatively new platform, this release strategy may also be a tactic to increase subscriptions. “We will closely monitor the numbers of families and fans engaging with HBO Max,” remarked WarnerMedia Chief Jacob Reed in a blog post regarding the release. “We believe a significant portion of our audience will choose to watch ‘Wonder Woman 1984’ via streaming on the opening day and thereafter.”
The decision to release a major film on a streaming platform would have been unthinkable before the pandemic. However, with many theaters still facing closures and audiences hesitant to congregate in enclosed spaces, studios have struggled to achieve the financial returns they typically expect from theatrical releases. Whether these changes will have a lasting impact on the film industry post-pandemic remains to be seen.
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In summary, ‘Wonder Woman 1984’ will premiere in theaters and on HBO Max, allowing audiences to choose their viewing experience amid ongoing health concerns. This unprecedented dual-release strategy may shape future film distribution in a post-pandemic world.
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