In a surprising turn of events, David Hogg, a survivor of the 2018 Parkland shooting and co-founder of March For Our Lives, is launching a pillow company aimed at putting MyPillow out of business. Hogg’s venture comes as Mike Lindell, the CEO of MyPillow and a prominent supporter of former President Trump, faces backlash following the January 6 Capitol riots and ongoing claims of election fraud. Lindell has experienced significant setbacks, including the removal of his products from major retailers and bans on his social media accounts.
On Twitter, Hogg shared his plans for the new company, revealing a partnership with entrepreneur William LeGate. “Mike the ‘mypillow guy’ … This pillow fight just got very real,” Hogg tweeted, hinting at his competitive spirit. He also detailed his commitment to employing unionized American workers, stating that the company will be focused on creating good jobs and supporting progressive causes. “Our pillows will be union made in America… Not attempt a white supremacist overthrow of the United States government… So you can sleep at night,” he added.
Initially, the idea of a pillow company to rival MyPillow seemed like a lighthearted jab, but Hogg and LeGate are serious about their mission. They are currently testing pillow samples, securing a manufacturing deal, and working on branding. “We want to retain complete control so no compromises on values,” LeGate stated.
While some may view this as a petty rivalry, Hogg’s efforts reflect his dedication to activism and change, especially in contrast to Lindell’s controversial actions. If you find yourself in need of a pillow, Hogg’s upcoming brand promises to be a more ethical choice.
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In summary, David Hogg is entering the bedding market with a mission to overshadow MyPillow by prioritizing union jobs and progressive values. His partnership with entrepreneur William LeGate aims to create a brand that stands in stark contrast to the controversial practices of MyPillow’s CEO.
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