In the real-life Goodwood, Ontario, where ‘Schitt’s Creek’ was filmed, a beloved bakery has managed to weather the storm of the pandemic, thanks in part to a kind mention from one of the show’s stars. While the show featured many local businesses, Annina’s Bakeshop & Café, owned by Marco Cassano, didn’t appear on screen but has garnered significant attention thanks to Murphy’s heartfelt endorsement.
Cassano’s bakery, known for its “gourmet flavors in a country shop,” has been a staple in Goodwood for 12 years. When the cast of ‘Schitt’s Creek’ arrived in town, they enlisted Annina’s to provide catering, quickly making it a favorite among the crew. However, like many small businesses, the pandemic posed severe challenges for the bakery, especially given the town’s limited customer base.
Everything changed when Annie Murphy appeared on ‘Late Night With Seth Meyers’, sharing her love for Annina’s famous butter tarts. Expressing her nostalgia for the show, she declared, “There’s a bakery in Goodwood called Annina’s, which is the best bakery.” This shoutout brought an influx of fans to the bakery, helping to sustain its sales during a tough time.
Despite warnings from the show’s social media team advising against crowding, Cassano noted that Murphy’s endorsement kept his sales steady, stating, “[Annie’s review] kept our sales the same, our staffing the same.” The popularity of the bakery surged to the point where he had to hire security to manage the crowds, which sometimes reached up to 60 people waiting for their butter tarts. Additionally, the bakery saw a spike in mail orders from the U.S.
Interestingly, Cassano also mentioned that Eugene Levy, another ‘Schitt’s Creek’ star, frequented the shop for meat pies—a detail that aligns perfectly with his character’s quirky charm. While it’s important for fans to respect social distancing measures, it’s delightful to see how the love for ‘Schitt’s Creek’ is not only spreading joy but also supporting local economies.
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In summary, Annina’s Bakeshop in Goodwood, Ontario, credits a heartfelt endorsement from Annie Murphy for its survival during the pandemic. The bakery became a hotspot for fans of ‘Schitt’s Creek,’ allowing it to maintain its sales and even increase its staff to handle the surge in customers.
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