In case you missed the buzz, Krispy Kreme recently launched a promotion where customers can receive a free original glazed donut by showing their valid COVID vaccination card. This offer is valid every day for the rest of the year, as stated by their chief marketing officer, Alex Thompson. Additionally, anyone can enjoy a complimentary donut on Mondays until May, regardless of vaccination status.
But wait—what’s the catch? Naturally, the internet erupted in outrage, focusing on… obesity. Seriously? Here we go again. Critics took to Twitter with comments like, “How can you give away free donuts when obesity increases COVID risks?” and “This is a scandal, Krispy Kreme!”
Take a breath, folks.
First off, has anyone forgotten about Krispy Kreme’s history of similar promotions? They regularly offer free donuts for various occasions—birthdays, Halloween costumes, and even report cards with A’s. This isn’t a new strategy; it’s part of their brand identity.
Yes, a vaccinated individual could theoretically visit Krispy Kreme every single day this year for a free donut. They could even hit up multiple locations. But let’s be real: how many people would actually do that? The average person isn’t going to get vaccinated just to indulge in a free donut every day.
As a self-identified donut lover, I can tell you that I’ve driven past a Krispy Kreme multiple times since hearing about this promotion without stopping for a single donut. It’s not that serious.
This faux outrage seems to stem from a misguided attempt at “concern” for the health of plus-size individuals. It’s ironic that such well-meaning criticism often leads to mental health issues and disordered eating among those it aims to protect. The facts are, even if the donut was the most indulgent treat imaginable, trying to criticize a donut chain for offering free donuts is absurd. They sell donuts, not salad.
Krispy Kreme is not targeting plus-size individuals; they are simply promoting a product while supporting vaccination efforts, similar to what many companies are doing these days. So why can’t we just let people enjoy their treats? Eating a donut occasionally isn’t a crime, and for many, it may not pose any health issues.
Delicious foods bring joy, and it’s perfectly acceptable to reward yourself with a free donut after getting vaccinated. Just make sure to go when that hot light is on.
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