JoJo Siwa is a vibrant whirlwind of energy, captivating kids everywhere with her rainbow-colored persona. My daughter has accumulated more of JoJo’s bows than I can count—and honestly, I’ve spent quite a bit on them! But let’s face it, they are adorable! The playful colors and joyful designs instantly brighten up any ponytail and bring smiles all around. Siwa adores her bows so much that they cover an entire wall in her dedicated “merch room.” Yes, she has a whole room in her home devoted to all things JoJo, and that’s just scratching the surface.
In 2019, Siwa moved into a stunning $3.425 million mansion in the San Fernando Valley, a place that seems to fulfill every child’s sweetest candy-coated dreams. She shares a series of delightful home tour videos on her YouTube channel that are just too charming to miss. Right after moving in, she opened her doors to fans, giving them a sneak peek into the life of a wealthy teenage YouTube star. From slime-themed rooms to kitchens overflowing with candy, her home is a treasure trove of kid-friendly fantasy.
As you step into the grand foyer, you’re welcomed by a magnificent piano and numerous sparkling mannequins dressed in her eye-catching costumes. Siwa recounts the stories behind her sequined outfits while showcasing gold records and a life-sized unicorn named Cobb, who stands proudly amid giant lollipop statues. This entryway transforms for Christmas in a way that simply can’t be overlooked.
Exploring the ground floor, you stumble upon her slime room, featuring a custom candy-colored pool table and a claw machine. She also boasts her very own “7-11,” complete with a slushie machine and nacho cheese dispenser—a teenage hangout dream! Siwa excitedly walks through the dining area, living room, and kitchen, sharing fond memories from her various tours and television appearances. Her wardrobe is fierce with its bling, but you can tell it doesn’t weigh her down when she dances her heart out.
Now, the kitchen may seem a bit understated to some—with its beautiful countertops and spacious island—but kids are all about the vibrant hues of teal, pink, and purple. One of the sweetest moments during the tour is when Siwa opens a drawer to reveal a collection of handmade plates, including one with her handprint. It’s a touching reminder that beneath the glitz and glamour, she’s just a regular kid with cherished memories.
Walking into the merch room feels like entering a whimsical department store. It’s filled with racks of every kind of JoJo merchandise imaginable. Siwa jokes about putting up signs to help her navigate through it all. Honestly, I wonder what she does with all this stuff, considering her shelves are brimming with JoJo dolls. Wouldn’t seeing your own face everywhere be a bit overwhelming? But this is her unique universe, and we’re merely guests.
And then there’s the bedroom—oh my goodness! This space, dubbed Sweetland, is unlike anything you’ve ever seen. Siwa claims it holds over 4,000 pounds of candy. How is that even possible without the ceiling caving in? The bed is a riot of colors, adorned with pillows showcasing candy bars and treats. I just hope she’s not eating all that candy—how does she even have any teeth left? This place is wild!
Speaking of wild, Siwa goes all out for Christmas. The foyer showcases five dazzling rainbow trees, all decorated by her mother. There’s also a massive silver and gold tree that, while not fitting the overall theme, is still beautiful. Each room reflects a unique holiday spirit; the slime room morphs into a Grinch-inspired wonderland, complete with a peppermint-themed kitchenette. It may be extravagant, but it perfectly suits her style.
Siwa’s exuberance and eccentricity are matched only by her inspiring message. Recently, she came out as queer, encouraging others to embrace their true selves. In an Instagram Live session in January 2021, she expressed, “It’s awesome and the world is there for you… There are so many accepting and loving people out there that it’s OK.” Yes, girl, yes!
The sparkles, rainbows, and candy may be over the top, but I can’t help but wish I were a 17-year-old YouTuber living in such a fantastical world. I’m all in on her channel and excited to see how this magical home evolves. Siwa truly shines as a star, and her energy brings a touch of sweetness to our lives.
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In summary, JoJo Siwa’s rainbow-hued world is a delightful blend of creativity, inspiration, and fun, making it a place many would dream to call home. Her vibrant personality and message of acceptance shine brightly, encouraging everyone to embrace their true selves.
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