This summer, “White Claw Summer” takes on an exciting new twist. Remember the carefree days of 2019? Music festivals, beach days, and gatherings with friends were all the rage—and White Claw was the drink of choice. Who hasn’t playfully exclaimed, “Ain’t no laws when you’re drinking Claws”? (Guilty as charged!)
With the rise of vaccinations, it seems this summer might just bring a sense of normalcy back, allowing us to enjoy the outdoors and sip on some refreshing, fruity seltzers. To help celebrate the return to socializing, White Claw introduces a new high-octane option: Surge. This new seltzer packs a punch with a bigger 16-ounce can and an elevated 8% ABV, compared to the classic 5%. So let’s get ready to pre-hydrate!
The news has sparked excitement and buzz, with one clever Twitter user even calculating that one can of White Claw Surge is roughly equivalent to 2.1333 standard White Claws. However, it’s been a while since many of us have attended a party—our bodies may not be quite prepared for this kind of indulgence. Yet, perhaps it’s just what we need to jump back into life as we knew it—or it might just lead to some unexpected consequences. It’s a gamble, really.
Fortunately, White Claw has opted to sell Surge individually at $2.99 each, rather than in bulk packs of 24 or 12. This could help temper the enthusiasm of those looking to stock up, although it won’t stop determined fans from making multiple trips. White Claw might be aiming for a wild summer, but they’re keeping things at a manageable pace—at least for now.
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In summary, White Claw is gearing up for a summer of fun with the launch of Surge, a new seltzer boasting higher alcohol content and larger cans, just in time for our return to social gatherings. Whether you’re ready to dive back into summer festivities or ease in slowly, this new offering might just be the perfect companion.
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