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JoJo Siwa is an electrifying burst of color and energy, captivating children everywhere. My daughter has accumulated more JoJo bows than I care to admit, and honestly, I’ve spent quite a bit on them. But who can resist their charm? The vivid hues and joyful patterns make any ponytail shine and brighten your day. Siwa adores her bows so much that they occupy an entire wall in her dedicated “merch room.” Yes, you read that right—she has a whole room in her home devoted to everything JoJo, and that’s just the beginning of this colorful adventure.
In 2019, Siwa moved into a lavish mansion in the San Fernando Valley, valued at $3.425 million. It’s beyond any child’s wildest, candy-filled dreams. She has a series of home tour videos on her YouTube channel that are simply delightful. Siwa gave fans their first look at her opulent home just days after moving in, offering a taste of what it’s like to be a wealthy teenage YouTube sensation. Every corner of this house is filled with kid-friendly wonders—from slime rooms to candy-laden kitchens.
Exploring the Mansion
As you enter the grand foyer, you’re greeted by a beautiful piano and several glitzy mannequins adorned with costumes scattered throughout the main floor. In her videos, she reminisces about wearing these dazzling outfits while showcasing gold records and a life-sized unicorn named Cobb, who stands proudly in the entryway among giant lollipop statues. Because, why not? This space gets a festive transformation for Christmas that you won’t want to miss.
Wandering through the ground floor, you’ll discover her slime room, which boasts a custom candy-colored pool table, a claw machine, and what she affectionately refers to as her personal 7-11. This incredible setup includes a slushie machine, nacho cheese dispenser, and pizza warmer—every teen’s dream hangout. Siwa excitedly tours the dining room, living room, and kitchen, sharing countless memories from her tours, TV specials, and appearances. Her wardrobe is stunning, and let’s face it—it must be heavy! The sparkle on those outfits is no joke, but anyone who has seen her dance knows she’s not bothered by it at all.
Her kitchen may not be the most exciting, but it features lovely countertops, a massive island, and cabinets that are to die for. However, kids are all about the bright colors—bring on the teal, pink, and purple! A heartwarming moment occurs when Siwa opens a drawer to reveal a collection of plates she’s made over the years, including one with her handprint. It’s a sweet reminder that beneath all the rainbows and glitz, she’s just a regular kid with cherished memories. But back to the fantasy world!
The Merch Room
The merch room resembles a department store, filled with rack after rack of every type of merchandise imaginable. Siwa jokes about putting up signs with aisle numbers and descriptions—honestly, that might not be a bad idea, considering how much stuff she has! I often wonder what she does with it all, as her home is filled with JoJo dolls. Wouldn’t seeing your face everywhere be a bit overwhelming? But, of course, this is her enchanting realm, and we’re just guests.
Sweetland: The Bedroom
And then there’s the bedroom—oh my goodness! This deserves a post of its own. Siwa calls it Sweetland, and it’s enough to make Willy Wonka envious. The furniture is adorned with sprinkles and gumball designs, and she claims the room holds over 4,000 pounds of candy. How is it not collapsing? The bed is a rainbow of colors piled high with pillows featuring candy bar images. Is she actually consuming this much candy? How does she still have teeth? It feels surreal! Her closet tour? A bit of a snooze. The psychedelic walls, however, are where the magic is at!
Christmas Magic
And speaking of magic, Siwa goes all out for Christmas. The foyer showcases five whimsical rainbow trees, all decorated by her mom. There’s also a gigantic silver and gold tree that, while not fitting the theme perfectly, is still stunning. Each room has its own festive vibe. The slime room transforms into a Grinch-inspired wonderland, with a peppermint-themed kitchenette, while her kitchen dons a contemporary silver and gold look. It’s extravagant, but it perfectly matches her style.
Inspiration Beyond the Glitter
Siwa is bold, vibrant, and unapologetically herself, which is inspiring. Recently, she came out as queer, encouraging a new generation to embrace their true selves. During an Instagram Live in January 2021, she shared, “It’s awesome and the world is there for you. There are so many people that are there for you. I know everyone’s situation is different and it might be harder for some people than others to come out or be themselves, but I think coming out has this stigma around it—that it’s this really, really scary thing, but it’s not anymore.” Yes, girl, yes!
The glitter, rainbows, and candy are all over the top, perhaps a bit too bright, but I can’t help but want to be a 17-year-old YouTuber living in such a dreamy world. I’m fully invested in her channel and can’t wait to see how her home evolves. Siwa is a dazzling star, and her energy and enthusiasm make the world a sweeter place.
For more colorful inspiration, check out one of our other blog posts here and to learn more about home insemination, visit Make a Mom.
Summary
JoJo Siwa’s vibrant lifestyle is a colorful blend of fun, creativity, and inspiration. Her stunning mansion, filled with whimsical rooms like a slime paradise and a candy-themed bedroom, embodies her energetic personality. Beyond the glitter and glam, Siwa’s recent coming out journey encourages others to embrace their true selves. Her infectious enthusiasm for life makes her a shining star in the entertainment world.
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