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In the U.S., every minute, 62 children are admitted to a Children’s Miracle Network hospital, facing a range of health challenges from minor injuries to serious conditions like cancer or congenital disabilities. A new collaboration is set to create a positive impact for countless children each year. If you’re feeling that afternoon craving for something sweet, indulge guilt-free knowing your choice supports a great cause. Ferrero brands, including CRUNCH, Butterfinger, and Baby Ruth, are teaming up for the “Raising the ‘Bar’ to Help Kids” campaign, aiming to enhance children’s health while partnering with CMN.
Mark Thompson, senior vice president of marketing at Ferrero, expressed excitement about collaborating with such a respected non-profit and engaging their customers in efforts to support children benefiting from CMN hospitals. “Much like Children’s Miracle Network Hospitals, CRUNCH, Butterfinger, and Baby Ruth strive to create moments that unite people every day,” he stated.
This partnership has allowed CMN Hospital Champions—child ambassadors who spread awareness about children’s hospitals—to design unique limited-edition labels for the popular candy bars. These young champions were tasked with illustrating meaningful moments from their lives.
“This is the first time we’ve revamped our packaging for CRUNCH, Butterfinger, and Baby Ruth as part of our Raising the ‘Bar’ to Help Kids initiative,” said Amber Johnson, marketing director for CRUNCH. The program is focused on the kids, allowing them to play a role in developing this delightful opportunity. The young designers utilized this platform to bring attention to children with special needs. According to the campaign website, one designer commented, “I rarely see characters like me, so I thought it would be cool to be a T-Rex with crutches! I love everything about Children’s Miracle Network Hospitals. It makes me feel really good to help other kids.”
Logan, who created the Baby Ruth label, shared his admiration for how CMN hospitals have supported him in becoming his best self. He takes pride in seeing his artwork featured on a candy bar. Similarly, Audrey, a scoliosis patient who designed the Butterfinger label, expressed, “I know how much Children’s Hospital means to me and kids like me. Helping kids and their hospitals in such a fun way is really awesome.”
From now until August 12, 2021, CRUNCH, Baby Ruth, and Butterfinger will donate a portion of the retail price from participating chocolate bars. Ferrero anticipates a successful campaign and aims to contribute up to $350,000 to CMN hospitals nationwide.
“We’re delighted to collaborate with Children’s Miracle Network Hospitals, as they, like CRUNCH, Butterfinger, and Baby Ruth, focus on creating moments that bring people together. We hope our customers join us in supporting the futures made brighter by CMN,” Johnson stated.
Additionally, Butterfinger is partnering with Extra Life, a program linked to CMN hospitals that is deeply rooted in the gaming community, to host a fundraising stream for gamers.
Ferrero has been producing beloved treats for over 70 years, beginning in Italy before expanding to the U.S. in 1969. The company has continuously evolved its product lineup, which now includes CRUNCH, Baby Ruth, and Butterfinger, employing 3,000 people across North America.
Funds raised by CMN support 10 million kids annually throughout the U.S. and Canada, allowing local hospitals to provide essential healthcare, research, medical equipment, and assistance to families in need. CMN is dedicated to addressing children’s healthcare requirements and enhancing the communities they serve.
Tina Harris, CMN Hospitals president and CEO, emphasized, “There’s nothing sweeter than aiding a child or family in need, especially now when they need it most. Our partnership with Ferrero USA Brands and the Raising the Bar to Help Kids campaign demonstrates that together, we advocate for future generations while creating moments of joy.”
So go ahead and treat yourself to a delicious candy bar—indulge in its decadence with the added bonus of knowing it’s for the kids!
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In summary, Ferrero’s partnership with the Children’s Miracle Network is not only a fantastic chance to enjoy your favorite chocolate bars but also a meaningful opportunity to contribute to the health and well-being of children. By indulging in CRUNCH, Butterfinger, and Baby Ruth, you support essential services for kids in need.
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