I Tested a Customized Hair Coloring Kit That Promises Salon-Quality Results — Here’s My Experience

Before the pandemic, I was already handling my gray hairs at home. Every couple of months, I’d make a quick trip to a local store for a box of dark brown dye, often opting for whatever was on sale. The process was simple: mix the two bottles, shake, and apply the dye while binge-watching my favorite shows. After some time, I would rinse it out, revealing freshly colored roots.

Some months, I achieved a near-perfect match to my natural shade, while other times, I noticed my roots were slightly lighter or had an unexpected reddish tint—hair dye is a mystery I’ll never fully grasp. The variations were usually only noticeable to me and my stylist, so I stuck with box dye. It was budget-friendly and convenient. For anything more intricate, like highlights, I’d head to my salon. But for gray coverage? It worked just fine.

Then I found Color & Co, a personalized hair coloring kit that claims to deliver salon-quality results right at home. The process starts with a virtual consultation with a stylist who evaluates your hair, asking about your color history, texture, and what you want to achieve. Whether you want to touch up your roots, go a shade lighter, or even try something bold like bright purple, they gather all the necessary info. After the assessment, you receive a customized kit with all the required dyes and clear, easy-to-follow instructions. They even include high-quality gloves and a protective goop to prevent skin staining.

After a free consultation with my stylist, Jamie, I was sent a “Dark Natural Cool Brown” kit that included a specific dye for my roots and a slightly lighter semi-permanent dye for the rest of my hair. Jamie noted that the darker dye would better penetrate my grays, which tend to be tough to color. A few days later, my Color & Co package arrived, saving me the hassle of going to the store.

Before the Dyeing Process

Here’s how my hair looked before the dyeing process:

And here’s a closer look at the stubborn grays I was about to tackle. (Just to clarify, I have nothing against gray hair; I simply enjoy experimenting with color and prefer a darker look.)

While I don’t have a significant amount of gray, the ones I do have are persistent. I was eager to see how Color & Co’s formula would stack up against standard boxed dyes, which can vary widely in quality.

Following the instructions was straightforward and only slightly more involved than using regular box dye. I applied the darker dye to my roots first and waited about 20 minutes before applying the lighter formula to the rest of my hair. Given my long locks, I appreciated that Jamie had taken that into account when preparing my kit. I left the dye on for a total of 45 minutes before rinsing it out.

The Results

The results were quite impressive. My hair looked shiny and revitalized, with my grays fully covered. I wasn’t aiming for a drastic color change, so my hair appeared the same as before but with a glossy finish. Next time, I think I’ll leave the dye on for an extra 10 minutes since my stubborn grays were a tad lighter than the rest of my roots. Overall, the Color & Co kit delivered salon-quality results, and for just about $10 more than a drugstore box dye, it felt like a worthy investment. Plus, no more accidental skin stains or cheap gloves tearing. It felt like I had just stepped out of a salon without leaving my home.

If you subscribe to Color & Co, each box costs $21.90, while the non-subscription price is $29.90. For regular dyers, the subscription is a great option and can be canceled anytime. It’s liberating not having to remember to grab a box during your next store visit. In summary, Color & Co is an excellent alternative for those looking to elevate their home hair coloring experience without breaking the bank.

Additional Resources

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In summary, I had a positive experience with Color & Co’s personalized hair coloring kit. It provided an effective solution for covering grays while enhancing the overall look of my hair without the salon price tag.