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What do avocados, cute little pumpkins, motivational throw pillows, and phrases like “It’s wine o’clock!” all have in common? They’re all staples on Instagram accounts belonging to white women. Don’t take this the wrong way, Karen; it’s just a fact!
If there’s one life rule I firmly believe in, it’s that we need to be able to laugh at ourselves. Embracing good humor can bring us joy and have us laughing until our sides hurt. This applies whether the jokes are about being vertically challenged, and your kids are already towering over you at age 12, or poking fun at Midwestern quirks, and you find yourself saying “ope!” multiple times a day in the dairy heartland of America. Yes, even if the humor targets white people—and you happen to be one.
No, it’s not racist, Linda, so just relax. Look at that list! None of those groups are marginalized or oppressed. It’s perfectly acceptable to poke fun at the quirky habits of white people, like bringing bizarre jello molds to potlucks. And making jokes about short people isn’t offensive either; they aren’t facing systemic oppression. Neither are Midwesterners or white folks. (But if you’re short, white, and live in the Midwest… okay, maybe just kidding. Still not oppressed.)
That’s what makes Bo Burnham’s latest video, “White Woman’s Instagram,” so uproariously accurate and relatable. It’s totally fine to laugh at the clichés associated with white women, and let’s be honest—a lot of it rings true.
From the melancholic intro, complete with an avocado reference (of course!), Burnham’s satirical song and video are laugh-out-loud funny. If you’re too busy being offended to enjoy it, come on—lighten up and join us in humorville! It’s a blast!
Dressed casually in a flannel and socks, attempting the “hot-mess-mom” look while actually posing with perfect lighting, Burnham dives into all the classic jabs at white women. Of course, he includes must-haves like a burning pumpkin spice candle, a cozy fall sweater, a reference to a golden retriever (though any dog would do), and a shirt that says “May contain wine!”—which, let’s be real, everyone has.
He’s hitting all the right notes: love for fall? Check. Dog obsession? Check. Wine references? Yep, CHECK. It’s as if we’re predictable or something!
Am I a tad offended about him making jokes about my fuzzy socks? Come on, BO BURNHAM! Fuzzy socks are life! I’m just a short, white woman in the Midwest with perpetually cold feet!
Honestly, my favorite moments in the video aren’t just the things he points out (a bobblehead of Ruth Bader Ginsburg? Yes, please!), but his hilarious expressions and the way he dramatically tosses back his hair while pretending to be deep in thought. That classic pose of looking off into the distance before snapping a pic and slapping on filters is a white women Instagram staple, and we all know it.
Burnham doesn’t shy away from mocking the “super woke” white women and their cringe-worthy “no hate” posts, complete with misquoted civil rights references. (“Some random quote from Lord of the Rings incorrectly attributed to Martin Luther King…” I lost it at that one.)
Then there are the random funny lines like “a goat cheese saaaallllaaad…” accompanied by an image of that classic throw pillow with inspirational words like “dream,” “believe,” “wish,” and “joy.” It’s hysterical, and you can’t help but say OMG, THAT’S ME! You might want to be offended, but you can’t because he’s spot on—and laughter is good for the soul.
Sure, he touches on serious topics too, like the loss of loved ones and insecurities written on our faces with Sharpie. But then he pulls back to reveal himself holding 900 tiny pumpkins, and you can’t help but laugh, knowing that every white woman loves tiny pumpkins.
As a comedian, Burnham’s job is to entertain. Anyone in the public eye, whose role is to evoke laughter or emotions, understands that there will always be criticism and someone who feels offended. But that doesn’t stop you from moving forward, knowing that bringing laughter and joy to others is worth the backlash, even if it comes from an angry white woman.
Bo Burnham’s knack for creating borderline offensive yet incredibly funny content that highlights societal truths is his signature style. His song “Welcome to the Internet” challenges our views on humanity, reminding us how chaotic we all are (thanks, internet!). Just like with “White Woman’s Instagram,” you’ll find yourself nodding in agreement and realizing, “Well, he’s right.”
Yet, every time someone makes a joke about white women and their $8 Starbucks orders, family photos in matching flannels, or their obsession with leggings, there’s always that one person who says something absurd like, “Isn’t that racist?” No, Susan. You just came from a photoshoot in a picturesque field, and you stopped for a venti-mocha-whip-latte along the way while still wearing your flannel infinity scarf. Take a seat.
I’ve watched his hilarious video a dozen times. Most of it resonates—even with me. And it’s certainly true for many white women on Instagram. But you know what? It doesn’t really matter. Am I still going to buy a wheelbarrow full of pumpkins this fall and take a picture in a field wearing flannels? (Bo, can I borrow yours?) Absolutely! Am I giving up goat cheese salads? No way! They’re delicious, especially with avocados. (Yep, I said it.)
So, no, I’m not offended by this playful take on white women and their Instagram accounts, nor am I planning to change my own Instagram presence. That’s not the purpose of humor.
This short, Midwestern white chick isn’t going anywhere, Bo—so keep those jokes coming!
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