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In a significant policy change influenced by the National Eating Disorders Association (NEDA), Pinterest has decided to eliminate all weight loss advertisements from its platform. This groundbreaking decision follows the existing ban on content that promotes body-shaming or harmful weight loss products. Now, the platform will no longer permit ads that reference weight loss, BMI, or showcase before-and-after images that idealize specific body types, as outlined by content chief Jamie Turner.
Pinterest’s mission is to foster a safe and uplifting environment for its users. They expressed in a recent Instagram update, “We are committed to evolving our policies for the better. Our goal is to support content that promotes body neutrality and acceptance, allowing users to seek inspiration for a fulfilling life.”
This policy makes Pinterest the first major social media platform to completely ban weight loss advertisements. The company stated, “This expansion of our advertising policies builds upon our longstanding prohibition against body shaming and unsafe weight loss products. We urge others in the industry to adopt similar measures and recognize that there is no universal standard for body types.”
Content Already Banned
According to Pinterest’s blog, the following content is already banned:
- Weight loss or appetite suppressant pills and supplements
- Before-and-after imagery related to weight loss
- Surgical procedures for weight loss, such as liposuction
- Body-shaming content, whether through imagery or language
- Claims of unrealistic cosmetic results
Updated Guidelines
The updated guidelines will extend to:
- Any language or imagery associated with weight loss
- Testimonials related to weight loss products
- Content that idealizes or disparages specific body types
- References to Body Mass Index (BMI) or similar measures
- Products claiming weight loss effects from topical applications
While Pinterest will still accept ads promoting a healthy lifestyle, they must not focus on weight loss. The guidelines were developed with insights from NEDA.
Elizabeth Rivers, the interim CEO of NEDA, stated, “We commend Pinterest for leading the way as the first platform to ban all weight-loss related ads. This necessary step prioritizes the mental health of users, particularly those affected by diet culture and eating disorders. We hope this global policy inspires other organizations to reflect on their advertising messages and implement policies that foster meaningful change.”
Pinterest has indicated that this policy aligns with user interests, noting a 13-fold increase in searches for “healthy mindset quotes” since 2020, along with a five-fold rise in searches for “body neutrality” and “stop body shaming quotes.”
In conclusion, it’s evident that users do not join Pinterest or any social media platform to encounter body-shaming content or intrusive diet advertisements. This is a commendable move, and it’s hoped that other platforms will follow suit.
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Summary:
Pinterest has taken a pioneering step by banning all weight loss advertisements from its platform, aligning with user demand for a healthier, body-positive environment. This policy, influenced by the National Eating Disorders Association, prohibits any content related to weight loss, promoting a focus on body neutrality and acceptance instead.
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