The longstanding debate over “princess culture” has taken an unexpected turn, with new research suggesting that Disney’s princesses may actually have positive effects on children. For years, Disney princesses have faced criticism for allegedly reinforcing gender stereotypes. While earlier studies had raised valid concerns, a recent study from a developmental psychologist at Brigham Young University (BYU) indicates that these beloved characters could foster a healthier body image and challenge notions of toxic masculinity.
Sarah Lewis, a developmental psychologist, conducted a longitudinal study involving children from preschool through early adolescence. She asked the kids about their perceptions of princess stories and their views on gender roles. In her initial 2016 study, Lewis discovered that younger children, particularly girls, often embraced gender stereotypes without recognizing the admirable qualities of the princesses, such as bravery and kindness.
Interestingly, her research suggested that even though some Disney princesses have unrealistic, Barbie-like physiques, children’s body confidence remained unaffected. “We actually found that those who were deeply engaged in princess culture and came from lower-income backgrounds had a better body image than those who were not interested in it during preschool,” Lewis explained in an interview with a local NPR affiliate.
As a developmental psychologist, Lewis was keen to observe these effects over time. Following up with the 300 children into their teenage years, she published her findings in the journal Child Development. The results showed that those who had a stronger affinity for princess culture in their early years tended to develop more progressive attitudes towards gender roles as they matured. “Princess culture provides women with essential narratives where they are the central characters, pursuing their aspirations and helping others, rather than being confined to traditional gender roles,” stated Lewis, referencing modern figures like Moana and Elsa, who exemplify this new era of Disney princesses.
Lewis also found that boys who engaged with princess culture during their formative years were better equipped to reject toxic masculinity. “Boys exposed to princess culture early on tend to express emotions more openly in their relationships,” Lewis noted. “Instead of suppressing their feelings or resorting to violence when faced with challenges, they learn to communicate their emotions in healthier ways.”
However, Lewis cautions that simply watching a series of Disney princess films won’t automatically instill values of gender equality in children. She encourages parents to engage in conversations about the characters, highlighting their admirable traits. “Characters like Moana are rich in depth, passion, and kindness. The narrative revolves around her journey to discover herself, not her appearance. Parents can help their children appreciate the multifaceted nature of these princesses beyond their looks,” Lewis advised.
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In summary, recent studies suggest that Disney princess culture may have beneficial effects on children, promoting positive body image and encouraging progressive attitudes toward gender roles. Engaging with these stories can lead to healthier emotional expressions for both girls and boys, provided parents facilitate meaningful discussions about the characters and their journeys.

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