Target has announced an incredible initiative to cover 100% of tuition and textbook expenses for its over 340,000 employees. This commitment makes Target not just a favorite shopping destination for affordable fashion and decor, but also a champion of educational accessibility.
Partnership with Guild Education
The retail giant is teaming up with Guild Education to provide employees with access to 250 educational programs across more than 40 universities and colleges in the U.S., including historically Black colleges such as Morehouse College and Paul Quinn College. Regardless of whether employees work full-time or part-time, Target will handle all expenses related to tuition and textbooks.
Broader Educational Support
Beyond college education, this initiative also supports high school programs, college preparatory courses, English language learning, and various certification programs and bootcamps. Notably, employees can receive up to $10,000 in funding for master’s degree programs.
Leadership Insights
Melissa Kremer, Target’s Chief Human Resources Officer, stated, “A significant number of our team members build their careers at Target, and we know many would like to pursue additional education opportunities. We don’t want cost to be a barrier for anyone, and that’s where Target can step in to make education accessible for everyone.” The company has committed to investing $200 million in this initiative over the next four years.
Industry Trends
In a conversation with CNBC, Rachel Carlson, CEO of Guild Education, highlighted a growing trend among innovative employers. “We’ve hit the moment where employers are realizing that offering economic mobility and skills training is key to standing out as an employer,” she said. “Companies that provide educational benefits are winning the war for talent.”
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Summary
Target is making headlines by committing to pay 100% of college tuition and textbook costs for its employees, partnering with Guild Education to provide access to educational programs. This initiative encompasses various educational opportunities, including high school and certification programs, with a substantial investment of $200 million over four years.

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