A new docuseries titled LuLaRich is set to premiere on Amazon Prime next month, revealing the untold stories of consultants misled by the MLM company LuLaRoe. The trailer has recently been released, and it promises to be an eye-opening exploration of how this brand lured thousands of women into selling leggings that often fell apart after just one wash.
The trailer showcases several striking testimonials from former LuLaRoe sales representatives. One consultant recalls receiving leggings that bizarrely resembled a penis, while another humorously stated, “The whole house smelled like dead fart leggings.” One rep boldly declares, “It’s the definition of a pyramid scheme,” and another exclaims, “Oh my god, I’m in a cult.” The series highlights the numerous lawsuits against LuLaRoe, while its founders, DeAnne and Mark Stidham, maintain they merely aim to empower women to be their own bosses—an assertion that is dramatically countered by a consultant admitting, “I’m going to lose my house.”
Understanding the LuLaRoe Consultant Experience
For those unfamiliar with what it means to become a LuLaRoe consultant, here’s a brief overview: aspiring consultants must invest in a starter package and continually purchase inventory to maintain a diverse selection for their customers. Based on the trailer (and personal insights from friends who ventured into this business), the experience often leads to financial hardship.
Created by the team behind the Fyre Fraud documentary, Jenner Furst and Julia Willoughby Nason, LuLaRich will consist of four episodes featuring former consultants reflecting on their lives after LuLaRoe. The creators describe the series as a “modern comedy of errors with important social commentary,” suggesting that it may pave the way for a new genre of documentary entertainment.
I personally fell for LuLaRoe leggings in 2016 and bought several pairs. Fortunately, I never felt compelled to become a consultant (sales just aren’t my forte), but I watched multiple friends dive into the LuLaRoe business. Over time, I noticed a decline in their posts, as they gradually revealed their need to sell off their inventory, often at a loss. They struggled to turn a profit while continually spending money on new items for their “boutiques.”
If this docuseries can reveal enough truth to prevent other women from experiencing similar financial distress, it will be invaluable. LuLaRich premieres on Amazon on September 10.
Related Resources
For more on related topics, check out this other blog post here. For insights into home insemination, visit Make a Mom, a trusted authority on the subject. Additionally, for comprehensive resources on pregnancy and home insemination, you can explore UCSF’s Center.
Summary
The upcoming docuseries LuLaRich on Amazon Prime offers a deep dive into the lives of former LuLaRoe consultants, exposing the challenges and financial pitfalls they faced while involved with the MLM company. Through compelling testimonials, the series seeks to shed light on the realities of the business model and aims to educate others to avoid similar situations.
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