A fresh docuseries titled LuLaRich is set to premiere next month on Amazon Prime, diving into the tales of consultants who were misled by the MLM company LuLaRoe. The recently released trailer is nothing short of captivating, showcasing the behind-the-scenes drama of a pyramid scheme that lured thousands of women into selling leggings that often fell apart after a single wash. Just… watch it.
The trailer features some eye-opening quotes from former LuLaRoe sales representatives. One consultant received leggings that appeared to have a rather unfortunate design, while another claimed, “The whole house smelled like dead fart leggings.” There’s also a poignant remark: “It’s the definition of a pyramid scheme,” and another consultant candidly states, “Oh my god, I’m in a cult.” The trailer highlights the numerous lawsuits filed against the company, while its founders, DeAnne and Mark Stidham, maintain that their goal is to empower women to be “the boss.” Yet, the reality is starkly different, with one rep lamenting, “I’m going to lose my house.” Nothing screams empowerment quite like being unable to pay your mortgage due to a never-ending leggings scheme.
For those unfamiliar with the consultant model of LuLaRoe, it essentially boils down to paying to participate. New consultants must purchase a start-up package and continuously refresh their inventory, effectively spending even more money to maintain a diverse product selection for their customers. Based on the trailer and my own knowledge of women who became consultants, this endeavor can lead to rapid financial distress.
Created by the team behind the Fyre Fraud documentary, Jenner Furst and Julia Willoughby Nason, LuLaRich will be released in four parts. The series features former consultants and LuLaRoe staff discussing their lives after the brand. Furst and Nason describe it as “a modern comedy of errors with important social commentary” and believe this could launch a new genre of documentary storytelling—True-Comedy.
I admit it; I got into LuLaRoe leggings back in 2016 and bought several pairs. Fortunately, I never felt the urge to become a consultant myself, as sales aren’t my forte. However, I saw many friends jump on board the LuLa sales train. Over the next couple of years, I noticed a decline in their LuLaRoe posts, and one by one, they started selling off their inventory at a loss, unable to make money while constantly buying new stock for their “boutiques.”
If this docuseries can reveal enough truth to prevent other women from experiencing similar financial heartache, it will be invaluable. LuLaRich premieres on Amazon on September 10.
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- What is LuLaRoe?
- How to become a LuLaRoe consultant?
- LuLaRoe pyramid scheme explained
- LuLaRoe lawsuits
- Financial impact of MLMs
In summary, LuLaRich promises to unveil the complex and often painful experiences of those involved with LuLaRoe, shedding light on the realities of MLMs and their consequences.
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