Six Plus-Size Friendly Brands to Explore

Living in a larger body often highlights just how unaccommodating the world can be. Despite the long-standing presence of plus-size individuals, many everyday products and spaces fail to cater to their needs. This oversight can leave many feeling excluded from comfort and inclusivity. Fortunately, there are brands out there that recognize the importance of creating fat-friendly products tailored to larger sizes.

One notable example is Big Fig, a mattress company dedicated to crafting sleep solutions specifically for those in larger bodies. I recently spoke with Julia Reed, the President of Big Fig, about their mission and commitment to serving the plus-size community. Established in 2016, Big Fig was born from the realization that many mattresses on the market were inadequate for plus-size sleepers. These individuals often found themselves purchasing beds that couldn’t support their weight, leading to quicker wear and tear compared to standard mattresses.

“The industry was exploiting these customers rather than supporting them,” Julia pointed out. Big Fig was established to create a mattress that truly accommodates larger bodies. Their focus remains solely on this demographic, ensuring that every product they offer is designed with plus-size individuals in mind.

Big Fig sells their mattresses exclusively online, allowing them to concentrate on their mission without distractions from other products. Their commitment to quality means that they prioritize durability over profit, understanding that proper support is crucial for good health. “We want to provide the best experience for our community, even if it means lower profit margins,” Julia emphasized.

Other Fat-Friendly Brands to Explore

Alongside Big Fig, there are several other fat-friendly companies worth exploring:

Eloquii: While their clothing can be on the pricier side, Eloquii offers unique fit options for denim, including the Gena fit designed for those with larger waists. They understand that plus-size bodies come in various shapes.
Universal Standard: This brand is known for its extensive size range, from 00 to 40, and focuses on high-quality, timeless basics, making them a go-to for anyone seeking inclusivity in fashion.
Zize Bikes: Founded by Alex Turner in 2005, Zize Bikes caters to heavier riders, offering designs that support weights up to 550 lbs. They also occasionally provide refurbished options for a more budget-friendly choice.
Southwest Airlines “Customer of Size” Policy: While air travel can be challenging for plus-size individuals, Southwest Airlines offers a policy allowing passengers to request an additional seat at no extra charge—making travel a bit more comfortable.
Joyn: This on-demand video service focuses on movement for joy rather than weight loss. With classes led by instructors in larger bodies, Joyn offers a variety of workouts suitable for everyone, including options for those who prefer to sit.

These companies are just a glimpse into a growing movement that acknowledges and champions the needs of fat individuals. As society begins to recognize the purchasing power of this demographic, we can hope for more brands to follow in Big Fig’s footsteps and address the gaps in the market.

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Summary

This article highlights six brands that cater specifically to plus-size individuals, emphasizing the importance of inclusivity in product design. From mattresses to activewear and travel policies, these companies are paving the way for better representation and comfort in the marketplace.