Old Navy has made a significant move to include women of all sizes by offering its entire range of women’s clothing in sizes 0 to 30. This decision acknowledges that women of all body types have purchasing power and enjoy shopping for fashionable apparel.
The “extended size” market in the United States is projected to reach $32.3 billion this year, making up over 20% of the total women’s clothing market. Despite this growth, shoppers seeking extended sizes often find themselves limited to a small section of the store, typically tucked away and bearing the “Plus Size” label. However, Old Navy is set to change this narrative, inviting larger women to access the main shopping area of their stores.
Starting August 20, Old Navy will launch “Bodequality,” a groundbreaking initiative that redefines size inclusion. They will offer every style in all sizes at no additional cost, effectively breaking down barriers in the retail space. The average American woman wears sizes 16 to 18, and now those sizes will be prominently displayed alongside others, rather than relegated to a corner.
The initiative will enhance the shopping experience by showcasing models and mannequins in sizes 4, 12, and 18, allowing women to visualize how the clothing will look on bodies similar to their own. This is a refreshing change from the past, where only one body type was typically represented.
Old Navy’s commitment to price parity means that all sizes will be priced the same, an important step for many shoppers who have long faced higher costs for larger sizes. This new policy will not only make shopping easier but also more equitable for women of all sizes.
While this change is promising, it does raise the question of why it took so long for retailers to embrace such inclusivity. As women, we deserve to shop freely without being judged or limited by our size. Old Navy’s announcement is a welcome step toward a more inclusive shopping experience, and it sets a standard for other retailers to follow.
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In summary, Old Navy’s new size range is a landmark moment in the fashion industry, promoting body positivity and accessibility. This initiative not only caters to the needs of a broader range of women but also encourages other brands to reconsider their approach to inclusivity in fashion.
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