Old Navy has made a significant move by recognizing that larger women not only exist but also want to shop for stylish clothing. In a groundbreaking initiative, the retailer will now offer women’s clothing sizes ranging from 0 to 30, allowing shoppers to browse a wider selection throughout the store rather than being confined to a small “extended size” section.
The extended size market for women in the U.S. is projected to reach $32.3 billion this year, making up over 20% of the total women’s apparel market. Despite this growth, many shoppers have found themselves limited to just a few racks of clothing crammed into a designated area. However, Old Navy is stepping up to change that narrative with their new campaign, “Bodequality,” which aims to promote inclusivity across all sizes.
Starting August 20, Old Navy will comprehensively redefine size inclusion, ensuring that every one of its styles is available in all sizes without any price discrepancies. According to a press release, “Old Navy is committed to the democracy of style,” making it the first value retailer to offer sizes 0-30 and XS-4X at the same price point. This change will allow the average American woman, who typically wears a size 16 to 18, to find her clothes mixed in with other sizes on the main racks, rather than being relegated to a small “Plus Size” section.
This shift means that models and mannequins will now display clothing in sizes 4, 12, and 18 both in-store and online, allowing shoppers to visualize how styles will look on different body types. No more will women have to guess how a dress will fit their shape; they can now see it modeled by individuals who represent their own sizes. Additionally, Old Navy’s pricing strategy will eliminate the often frustrating price hikes associated with larger sizes, particularly for items like bras, which can be disproportionately expensive.
While this change is indeed a positive step for body positivity and inclusivity, it’s essential to recognize that this is merely the bare minimum that should be expected from retailers. Women should not have to celebrate these changes when the expectation is that all bodies deserve equal representation in fashion.
As we embrace this new era of options for larger bodies, it’s a reminder for other retailers to join Old Navy on this path. For those interested in learning more about pregnancy and home insemination, check out this excellent resource here. For those looking to explore home insemination kits, visit this link for details.
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In summary, Old Navy’s new initiative to offer women’s clothing in sizes 0 to 30 is a significant step towards inclusivity in fashion. It allows shoppers to find their sizes on the main racks instead of being confined to a small section, creating a more welcoming shopping environment. The brand also pledges to maintain consistent pricing across all sizes, setting a precedent for other retailers to follow.
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