Understanding the Lack of Regulation in ‘Natural’ Skincare and Makeup

Recently, I decided to revamp my skincare and makeup stash. After years of using leftover samples from my earlier days as a makeup artist, I realized my skin had different requirements now. Shopping for new products in today’s “natural” era has turned into a maze of confusion. Why is that? Because “natural” means different things to different brands. It’s easy to feel good about going all-natural while adding the latest trending products to your cart, but is it genuinely “natural”? What does “natural” even signify?

When we say that “natural” skincare and makeup products lack regulation, we mean there’s no clear, universal standard to define it. Essentially, we’re left in the dark about what it truly implies since there are no established criteria. I’m not referencing dangerous products like lead-based lipsticks or the dubious “natural” remedies our ancestors once used — yes, I’m looking at you, mercury-laced skin lighteners.

Fortunately, organizations like the Natural Products Association (NPA) have stepped in. They have created a Natural Standard and Certification for Personal Care Products, outlining guidelines for what can be classified as truly natural. These guidelines assess not only the ingredients used but also their safety, the methods of testing, and the sustainability of both ingredients and packaging.

What Constitutes ‘Natural’ Ingredients and Ethical Sourcing?

When you think of natural ingredients, what comes to mind? Probably items found in nature, like avocados. While they’re tasty on toast and great in smoothies, slathering them on your face might not be the best idea — unless you’re allergic, in which case, my sympathies. Avocado oil is indeed safe, but I can guarantee it’s not the only ingredient in your “all-natural” avocado moisturizer. I happen to have an eye cream that claims to contain 98% “natural” ingredients. At first glance, it seems like it only includes avocado oil and hyaluronic acid. However, there are actually 25 other ingredients in the mix. I’m no chemist, so the unfamiliar names can be daunting. Someone once told me that if I can’t pronounce ingredients in my food, I shouldn’t eat it. Shouldn’t we apply the same logic to skincare?

Moreover, where are these ingredients sourced from? Responsibly sourced ingredients are essential to the “natural” claim. This means that the materials are grown and harvested without harming the workers or the environment. This responsibility extends beyond the product itself; the packaging should also be eco-friendly, recyclable, or biodegradable.

What Does This Mean for Your Skincare Routine?

Feeling frustrated yet? I am, too, having to use quotes around “natural.” This is intentional because “natural” looks different for everyone. The term has been a buzzword in the beauty industry for ages, and companies have various interpretations of it. Some simply label their products as “natural” for marketing purposes, while others genuinely adhere to NPA guidelines. If a product has a third-party label from the NPA or is USDA-certified organic, it’s more likely to be “natural.”

Ultimately, when choosing skincare and makeup for your routine, prioritize what works best for you. Is your skin oily, or does it lean towards dryness? Perhaps you’re concerned about fine lines or anti-aging? Remember, not all chemicals used in skincare (whether “natural” or not) are harmful when used appropriately.

While it’s commendable to aim for fewer additives and more natural ingredients, you still need to do your research. Unlike an all-natural diet where you can see and prepare your food, skincare and makeup require a more nuanced approach. Before investing in “natural” products, consider the following questions:

Do I understand the ingredients, and are they safe?
Are they ethically sourced?
Is the product and its packaging environmentally friendly?
Has the company received third-party approval?
Most importantly, does this align with my skin’s needs?

I know my skin craves hydration and some anti-wrinkle benefits. So, excuse me while I apply the products that suit me best — yes, including a bit of “natural” avocado eye cream because, who doesn’t love avocado?

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In summary, while the term “natural” in skincare and makeup can be misleading due to the lack of regulation, it is essential to do your research and understand the ingredients and sourcing practices. By being informed, you can make better choices that suit your skin’s specific needs.