Current LuLaRoe sellers are expressing their discontent by posting 1-star reviews for the popular docuseries “LuLaRich” on Amazon. This eye-opening documentary, available on Amazon Prime Video, has upset many loyal retailers who have supported the leggings brand through its numerous challenges. The reviews for LuLaRich, which unveiled the darker aspects of the controversial MLM company LuLaRoe, reveal a wave of anger from retailers who argue that the company is not to blame for the hardships faced by many former representatives, as highlighted in the series.
Documentary Overview
To provide some context, directors Jenner Furst and Julia Willoughby Nason take audiences through the company’s history, featuring interviews with founders DeAnne and Mark Stidham. They chronicle the rapid growth of the brand that eventually led to significant quality and supply chain problems, ultimately leaving retailers with unsellable products, like the infamous “dead fart leggings.”
The four-part series includes stories from former representatives who recount losing substantial sums of money while striving to become successful entrepreneurs. The candid testimonies from these ex-reps seem to have provoked current sellers, leading them to retaliate by posting 1-star reviews on Amazon to counter the more provocative claims made in the documentary. It’s glaringly obvious that these negative reviews are predominantly from current retailers, as the rest of the feedback is overwhelmingly positive, with nearly all other reviews being 5-star.
Community Response
Additionally, Variety reported on a Facebook group for LuLaRoe sellers, where one post suggested, “If anyone wants to give it a one-star review to bring down the ratings…” accompanied by a link for leaving reviews. Screenshots indicate that the retailer followed through on this suggestion, criticizing the series and the former consultants who spoke out.
The discontent is palpable. Many other 1-star reviews do not explicitly mention being a retailer, yet label the series as “boring” and “one-sided.” It’s unclear how thrilling a docuseries could be featuring supposedly satisfied LuLaRoe representatives, and given the plethora of success stories shared in social media, it makes sense that the documentary would focus on those adversely affected by the company’s tactics.
Voices from the Past
Roberta Blevins, a former LuLaRoe seller featured in the series, read some of the negative reviews aloud on TikTok, highlighting that “50 percent of the company made less than $5,000 in the year.” She remarked, “Numbers don’t lie, BooBoo.” Indeed, while some current LuLaRoe retailers may claim they are thriving, the experiences shared by former representatives in the docuseries paint a different picture. The abundance of 5-star reviews certainly supports that narrative.
Further Reading
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Conclusion
In summary, current LuLaRoe retailers are responding to the controversial “LuLaRich” docuseries with a wave of 1-star reviews on Amazon, asserting the company is not responsible for the issues faced by former representatives. The stark contrast between the reviews highlights the divide within the community, reflecting the ongoing debate about the MLM’s impact on its sellers.
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