Facebook is temporarily halting its plans for an Instagram app designed for younger users following significant public criticism. The company had been developing this app as part of its broader efforts to engage a younger audience, which included initiatives like Portal for video chatting and Messenger Kids. However, after facing backlash, Facebook has decided to reassess its approach.
Insights from Adam Mosseri
Adam Mosseri, head of Instagram, shared in a blog post that while development of the kids’ version is on hold, the company remains committed to creating a platform for users under 13. He noted that the backlash stemmed from media interpretations and misunderstandings about the app’s true intentions. He argued that many kids already access apps meant for older users by lying about their ages, and he believes parents would prefer a supervised, age-appropriate option for their children rather than leaving them to navigate the unfiltered internet alone.
Concerns Raised by Advocacy Groups
Despite these assertions, concerns were heightened after the Wall Street Journal revealed internal research indicating that Instagram negatively impacts body image, particularly among young girls. Advocacy groups criticized the initiative, suggesting that Facebook’s intentions were more about expanding its market reach than genuinely protecting young users from potential harm.
Addressing Mischaracterizations
Mosseri explained that the project was mischaracterized early on, leading to public fear. He emphasized the importance of parental supervision, which was a key feature in the app’s design, and announced plans to expand parental controls for teenage accounts on Instagram in the coming months.
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Conclusion
In summary, Facebook is pausing the development of its Instagram app for children due to backlash over safety concerns, despite its intentions to provide a supervised platform for younger users. The company acknowledges the need for better communication and understanding of the app’s purpose while planning to enhance parental oversight on existing Instagram accounts.

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