Even if these moms aren’t exactly “LuLaRich,” they continue to splurge on LuLaRoe. Since the release of a revealing documentary about the controversial multilevel marketing company on Amazon, discussions have been rampant. Viewers witnessed the greed and corruption that permeates the company, yet many moms remain dedicated to purchasing those soft, eye-catching leggings. Some feel guilty, while others embrace their love for LuLaRoe without hesitation. Regardless, the Confessional is filled with moms admitting to still investing their cash in this brand. After all, a pyramid scheme is going to pyramid scheme.
“I own a few LuLaRoe pieces and they always get compliments. My confession is that not all of it is unattractive (a lot, yes, but not all) and they’re incredibly comfy!” – Confessional #25792393
“It drives me nuts when my sister-in-law refers to herself as a ‘small business owner’ or ‘entrepreneur.’ You sell LuLaRoe clothing. And PLEASE STOP buying more inventory. 10,000 pieces in your garage is DEBT. I want my nephews to afford college.” – Confessional #25790611
“My friend is so obsessed with LuLaRoe that I think she might have a mental disorder. She sent me a photo of her closet, and there must be 300 LuLaRoe shirts. She even has another closet for pants and is always complaining about being broke.” – Confessional #15322468
“While I’m not thrilled about how I look in my LuLaRoe leggings, they’re just so comfortable and forgiving!” – Confessional #11459400
“Interestingly, even some moms who claim to dislike LuLaRoe find themselves buying it. ‘I hate that absurd LuLaRoe stuff, but I saw a pair of Winnie the Pooh leggings and now I’ve joined two groups and ordered three pairs but missed out on my ‘unicorn’ (the original pair I wanted!). They’ve got my money and my soul.’ – Confessional #11261199
“I just spent nearly $300 ordering from LuLaRoe Going Out of Business sales. I’m staunchly anti-MLM but feel equal parts shame and pride in helping someone escape their pyramid scheme.” – Confessional #11091809
“I’ve been working for 7 hours and all I’ve accomplished is tracking down the LuLaRoe Disney Randy I’ve been searching for.” – Confessional #4988949
“Raise your hand if you’ve lost someone to LuLaRoe (not because they’re dead or Deanne Stidham’s hair swallowed them whole), but because they got caught up in the pyramid scheme and now you can’t view them the same way.”
“LuLaRoe leggings are hideous! I can’t say that in person since my friend is a distributor. I got so tired of her silly videos and live sales that I unfollowed her on Facebook. She doesn’t even know.” – Confessional #7726922
“I fully support my friends who love LuLaRoe, but to me, it resembles hotel carpet.” – Confessional #5021799
“I discovered LuLaRoe and ordered $500 worth in just three days. I should feel like a loser, but I don’t. I was frugal in my younger years, and if I spent money, it was on others. Now it’s MY time. Forget everyone else. Buy your own stuff.” – Confessional #4003172
“Some moms are really going all out for their LuLaRoe obsession. ‘I’ve spent up to $2,000 on LuLaRoe this year, and I regret nothing! I should have joined, lol. Some people spend on vacations, and now I’m broke, but my closet looks amazing!’” – Confessional #3746818
“Omg! In the past two weeks, I’ve spent over a thousand dollars on LuLaRoe!! I discovered it a month ago and I’m addicted! I’ve NEVER done this before! I think I need to give up shopping for Lent. I can’t stop!” – Confessional #2813385
“I have to psych myself up to be intimate. I even give myself rewards like, ‘Okay, you can buy three new pairs of LuLaRoe leggings if you put out this week.’ What has happened to me? I used to enjoy it; now, I’m a leggings addict.” – Confessional #2348255
If you or someone you know is spending significant amounts of hard-earned money on printed leggings and inexpensive tunics, know that help is available. And if you’re not into actual help, remember that Amazon sells buttery-soft leggings in more subdued prints for under $15. While giving money to Jeff Bezos isn’t necessarily more ethical than supporting a questionable pyramid scheme, it’s worth considering.
“A week ago, I thought LuLaRoe was ridiculous. I bought a pair from a friend to support her business venture. Now I own 9 pairs and plan to never wear pants again.” – Confessional #1783796
“LuLaRoe is going to leave me broke.” – Confessional #1768691
“My husband would freak out if he knew how much I’ve spent on LuLaRoe in the last six months.” – Confessional #1772169
“And now, the most memorable confession about LuLaRoe in this collection: ‘Every time I see the outfits in LuLaRoe promo photos, I feel a little nauseous. Those ensembles are just awful. Who wears that? I don’t know anyone who does. The last thing a woman needs to look is ‘whimsical.’ It’s BAD!’” – Confessional #22633716
Summary
Despite the controversies surrounding LuLaRoe, many moms continue to spend significant money on its clothing. From admitting their love for the comfort of the leggings to expressing guilt over their spending habits, these confessions reveal a mix of emotions tied to the brand. While some embrace their purchases without shame, others feel torn between their support for friends in the business and their disdain for the style. The phenomenon of LuLaRoe remains a hot topic as these moms navigate their relationships with the brand and each other.
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