Just when we thought we’d have to make do with rewatching ‘You’ or diving into conspiracy theories to quench our thirst for more of Netflix’s darkly captivating series, the streaming service surprised us with a delightful two-minute treat. Netflix kicked off a promotional campaign for the latest season of the stalker drama on TikTok through the #NarrateMeJoe challenge. Two fortunate fans got a taste of what it might be like if Joe Goldberg chose them as his next obsession—before things inevitably go awry, as they often do for Joe.
The official Netflix TikTok account shared two fan videos featuring a duet with the one and only Penn Badgley, who embodies the menacing stalker. The actor appeared to improvise narration in Joe’s voice as he observed his potential victims engaging in everyday activities.
We were both impressed and slightly unsettled by Badgley’s ability to create these chilling narratives. In the first video, ‘Joe’ watches a TikTok user named Alex washing a vintage sweater. “The first step to fixing something is to know that no matter how destroyed it seems, it can always be saved,” Badgley begins. As the one-minute video unfolds, it becomes apparent that poor Alex has unwittingly caught Joe’s eye, with Badgley adding, “The right combination of tenderness, love, care, and sometimes a lethal amount of industrial strength bleach can set things right.”
The second video, which has garnered over 9 million views and 2 million likes since its release a few days ago, features a TikTok user named Jess browsing the manga section of a bookstore. True to the eerie vibe, Badgley starts with the spine-chilling, “Hello, you.” He then critiques Jess’s selections, quipping, “Beaststars? No, not you. You prefer to get your black and gray morality elsewhere.” A friend of Jess’s, wearing a baseball cap reminiscent of Joe, walks by, which Badgley humorously acknowledges. “You search volume by volume carefully. You’re particular. I can see that ’cause I’m like three feet away from you.”
Reactions to these TikToks have been mixed. Some fans have noted that even though Joe Goldberg is a violent and obsessive stalker, there’s something oddly compelling about his narrative style. Others commend this creative marketing approach for the show. We can only hope that Badgley feels inspired to narrate more as we eagerly await what Joe Goldberg is up to following the wild events of Season 3.
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In summary, Penn Badgley’s narration of TikTok videos as Joe Goldberg has captivated audiences, blending humor with the unsettling charm of the character. His improvisation brings a fresh twist to the promotion of ‘You’ Season 4, leaving fans both amused and slightly on edge.
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