Exciting news everyone! The partnership between LEGO and Target has birthed a delightful 300-piece lifestyle collection that encompasses everything from clothing to home goods. At first, I was skeptical about how they could create 300 items inspired by those iconic plastic bricks. However, it turns out that the new LEGO Collection x Target collaboration is much more than just a few themed items — it’s a vibrant and practical assortment of home, lifestyle, toy, pet, and clothing products that are sure to bring a smile to your face. You might even find yourself humming “Everything is awesome!” from The LEGO Movie (yes, that one!).
This collection includes a variety of home goods, pet accessories, toys, gifts, and apparel for all ages. Notably, this is Target’s most inclusive collaboration yet, offering a broad range of sizes (women’s clothing from XXS-4X and men’s from S-5XLT), along with adaptive and sensory-friendly options for kids and babies, featuring items with flat seams or hidden openings.
Target describes it as “a reimagining of the LEGO brand’s colorful bricks into a curated assortment of lifestyle items guests can wear and use every day to celebrate self-expression and togetherness this holiday season and beyond.” Prices for the LEGO Collection x Target range from $1.50 to $120, with most items priced under $30.
I can’t get enough of these LEGO-inspired ceramic tumblers for just $5! And these color block pillows ($20 each) are perfect for adding a touch of flair to a child’s twin bed or a chic downtown loft. For home organization, don’t miss the adorable small bins shaped like LEGO heads ($25) that stack just like a Minifigure Russian doll. They even have festive items like gift bags ($1.50) and stockings ($15) to brighten up the holidays. Plus, there’s something for the entire family, including this cozy pajama set (various prices) and a stylish zip-up track jacket for moms at $35.
While you can explore all the items online now, the full collection will be available to shop on Target.com and in all stores starting December 4. “The LEGO brand uniquely excites family members of all ages, and we anticipate tremendous enthusiasm as we allow LEGO fans young and old to engage with our brand in a fresh way through this partnership,” said Alex Thompson, design director at the LEGO Group. “This collection empowers consumers to curate looks as distinctive as their families, much like they would with LEGO bricks, which we are thrilled to bring to Target guests this holiday season.”
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In summary, the LEGO Collection x Target offers a vibrant and inclusive range of products for all family members, perfect for celebrating self-expression and togetherness this holiday season.

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