Since the protests of June 2020, many companies have expressed their support for the Black Lives Matter Movement. They have engaged in social media campaigns and issued public statements of empathy and solidarity. However, the real challenge lies in whether these companies have taken substantial steps to follow through on their commitments. Baby Dove stands out as a brand that is genuinely backing their words with action.
Dove has a history of advocating for diversity and inclusion. The brand co-founded the Crown Coalition, which aims to make hair discrimination in schools and workplaces illegal through the Crown Act. Additionally, Dove launched the My Hair, My Crown initiative to empower children to embrace their natural hair textures. Recently, Baby Dove introduced the Black Birth Equity Fund in collaboration with the Black Mamas Matter Alliance, aiming to improve care for Black mothers and birthing individuals during pregnancy, childbirth, and postpartum.
The United States has one of the highest maternal mortality rates among wealthy nations, with Black birthing individuals facing rates three to four times higher than their white counterparts, regardless of socioeconomic status. The Black Birth Equity Fund is committing $250,000 to provide over 190 individual grants of $1,300 each to cover doula services, addressing the significant disparities in maternal health care.
Why Focus on Doula Services?
Doulas are trained professionals offering essential physical, emotional, and mental support to ensure birthing individuals receive optimal care throughout their journey. Research indicates that doulas enhance maternal health outcomes by assisting in information management, advocating for personal care preferences, and connecting families with valuable resources.
Angela D. Aina, Co-Founding Executive Director at Black Mamas Matter Alliance and Strategic Advisor for Baby Dove, stated, “Doulas have been shown to reduce health disparities in Black and other marginalized communities, bridging gaps between families and healthcare providers. With the support of global brands like Baby Dove, we can raise awareness of Black maternal health, advocate for change, and promote reproductive justice.”
As a Black mother and practicing postpartum doula, I recognize the challenges that Black birthing individuals face in healthcare settings. During my first pregnancy, I was questioned about how I would pay for my childbirth despite having two health insurance policies. I left that appointment in tears, later seeking out a Black female OBGYN who has been my provider for over 11 years. As a postpartum doula, I’ve seen clients so discouraged by their doctors that they skipped necessary follow-ups. There are also well-known accounts, like that of Serena Williams, who had to advocate forcefully for her medical needs, and tragic stories like that of Kira Dixon Johnson, who died after her pain was overlooked for over ten hours.
Sally Brown, Global Brand Director for Baby Dove, emphasizes, “At Baby Dove, we believe that Black moms deserve exceptional care at every stage of their journey. Unfortunately, they have not received the care they deserve, with serious consequences. Our commitment to increasing access to doulas through the Black Birth Equity Fund is just the beginning. Partnering with organizations like Black Mamas Matter Alliance, we are dedicated to systemic change that enhances the birthing experience for Black mothers and their children.”
Brown further adds, “We see our role in driving change as part of our responsibility as leaders in the beauty industry. As a brand founded to support new families, we are proud to use our platform to raise awareness of Black maternal health and take immediate action. We believe all families, including Black expectant mothers, deserve equitable care.”
In addition to the Black Birth Equity Fund, Baby Dove is collaborating with Walmart to launch the Baby Dove Melanin-Rich Skin and Curl Nourishment Collection, a comprehensive line of products designed for babies with melanin-rich skin and textured hair. Furthermore, Baby Dove has teamed up with illustrator Keturah Ariel Nailah Bobo for a limited-edition gift set, with 100% of profits supporting the Black Birth Equity Fund.
If you’re interested in more insights, check out this related post on home insemination for additional information.
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In summary, Baby Dove is taking meaningful steps to support Black mothers through initiatives like the Black Birth Equity Fund and their new product lines tailored for melanin-rich skin and hair. Their commitment to improving maternal health outcomes and addressing systemic disparities is a commendable effort that aligns with their longstanding advocacy for diversity and inclusion.
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