It’s evident that parenting during these times can be incredibly challenging. The pandemic has placed immense strain on adults, and it has been particularly heartbreaking to witness children face a string of COVID-related letdowns. For many, the impact of the virus has been profound, with over 750,000 American lives lost. This context likely explains why a recent study reveals that many parents are determined to make this holiday season unforgettable for their children.
A survey of 2,000 parents with kids under 12 found that they plan to uphold cherished traditions like decorating, baking, and spending quality time with family while also focusing on gift-giving. Conducted by OnePoll for The Toy Association, the findings highlight the lengths parents are willing to go to ignite excitement this holiday season.
However, securing those sought-after gifts may prove to be a daunting task. Supply chain disruptions are complicating the hunt for popular items. The study indicates that one in six parents often struggles to find gifts their children desire, with one in seven starting their shopping as early as September. This eagerness may stem from a concern that their child will feel disappointed if they don’t receive the desired present—41% of parents share this worry. According to the survey, popular gifts include toys (62%) and electronics (58%).
While 60% of parents admit that fulfilling their kids’ gift wishes can be financially taxing, nearly 75% would feel guilt if they couldn’t afford the desired toy. Additionally, 65% are willing to consider counterfeit options if their first choice is out of reach.
In summary, parents are more motivated than ever to create a sense of magic this holiday season. After witnessing their children miss out on sports and family gatherings over the past two years, many parents are eager to bring joy and excitement to Christmas morning. However, it’s essential to remember that the most cherished holiday memories often stem from time spent with family—like cozy movie nights, sledding adventures, and Grandma’s famous snowman pancakes—rather than the latest toy.
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In summary, this holiday season is set to be particularly significant for parents eager to create joyful experiences for their children amidst the pandemic’s challenges.
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